Sean ‘Love’ Combs Covers ‘Vanity Fair’ / Dishes on Launching An ‘All R&B Label’

Published: Wednesday 4th Aug 2021 by Rashad

Out with ‘Puffy,’ ‘Puff Daddy’ and ‘Diddy’; in with ‘Love.’

Sean Combs, no stranger to changing the game in music, is one of Urban music’s most highly regarded visionaries.  Now, as revealed via the September issue of ‘Vanity Fair,’ he’s looking to change the game again – this time by launching an ‘all R&B label.’

More below:

Speaking with ‘Vanity Fair,’ the 51-year-old waxed honest about his desire to bring R&B back to the forefront of music.

“I’m coming back to music, you know?” he told the magazine in his Tressie Cottom-penned feature. “[An] all R&B label, because I feel like R&B was abandoned and it’s a part of our African American culture.”

Combs made clear he had no desire to replicate the model that made his legendary Bad Boy Records the success it was in the ’90s, however.

“I’m not signing any artists. Because if you know better, you do better. I’m doing 50–50 partnerships with pure transparency. That’s the thing. We don’t own hip-hop right now. We have a chance to—and I’m going to make sure that—we own R&B.”

The absence of said ‘transparency’ has landed the music mogul in hot water in the past as a number of artists on his labels have alleged his engagement in business malpractice.  When asked on how he feels about the scrutiny, he replied:

“I can’t get caught up in that. I know where my heart is at, and you can’t just do it alone with just Black people. You got to have all types of allies. And that’s one thing I’m good at, I’m good at being a unifier, but I’m not going to be in a room with other tribes that protect themselves and make sure that they straight and not make sure that we straight.”


As of time reported, Combs has not revealed a tentative launch date for the new label.  Click here to read his ‘Vanity Fair’ feature in full.

[photos courtesy: Carlos Araujo for ‘Vanity Fair’]

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  1. IKNOWTHETRUTH August 4, 2021


    • akathexfactor August 4, 2021


  2. The Drag Queen August 4, 2021

    A full fledged RnB label from the man who said Kehlani was saving RnB 2 years ago?!
    Over time the eardrums done broke themselves and then the jokes wrote right after chile…
    He can keep that recycled Bad Boy records office garbage.
    We want the ORIGINAL 90s roster back and provided with benefits, PTO, and sick time or nada papa….nada.

  3. Are You Kidding Me? August 4, 2021

    Anybody who signs with him is an idiot.

    Look what he did to Day26 and Danity Kane.

    • Shayla Queen™ 👑 August 4, 2021

      Boy BYE. They were flops and lucky to get the opportunity to begin with.

  4. RBRT August 4, 2021

    Justice for Cassie

    • Credits August 4, 2021

      Her music was never the same after she left Ryan Leslie for Diddy. That’s on her.

  5. Kurtis~Lee 🎼🎶🎤🎧🎶🎵 August 4, 2021

    Justice for TOTAL. He needs to convince Pam to get back with TOTAL. Make sure mase is on his roster. Get some great news artists that can really really sing ans songwrite and most of all make sure he pays them right and does right by them

  6. Truth August 4, 2021

    Not one bad boy artist is standing today… you would be a fool to sign with this guy…

    • akathexfactor August 4, 2021

      💯 right his bad track record is out there, smh better do some research before they sign their life away with a 360 deal! 😆

    • Notbeingfunny…but August 4, 2021

      I agree that there is no artist still signed to Diddy that’s doing bits. MGK is the only one I can think of. Don’t know if French is still there. However, he’s launched careers. Mary J and Usher still doing things.

    • J August 4, 2021

      MGK is doing QUITE WELL

  7. Wwwd August 4, 2021

    They hatin on sean and jay in philly cuz the girl went to ny jay need to pull made in ameri from philly they dont play ny rappers in the car@ dont sign nobody from phila unless its its kc or rg she can sing they mad she went to ny they using facebok to destroy her she didnt release her single but philly wont leave her alone @

    • J August 4, 2021

      What the f*** are you talking about

  8. Fancy BISH (Back To The Future 🤣) 👊🏽💎💋 August 4, 2021

    I hope he finds a new bunch of black artist to con them out of their hard earned money 😂😂😂😂😂😂✊🏻

  9. Fancy BISH (Back To The Future 🤣) 👊🏽💎💋 August 5, 2021

    The LOX whooped Dipset’s ass lol 🤣 I’m telling you, some artists don’t have an ear for music lmaoooooooo….Puff artists from the 90’s are BUILT different 💯 And to that troll above me, ya not relevant without me 😂 🤳🏽

    • Fancy BISH (Back To The Future 🤣) 👊🏽💎💋 August 5, 2021

      And let me clarify before Chrissy jumps in the car lol…I wasn’t referring to Dipset when I said some artists don’t have ears for music 🤣 I’m talking about this new generation…Dipset has their own style and flavor and I respect that 💯 Still got ATE tho 😂 Puff or Love has his work cut out for him with this new generation lol 👀

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