The buzz around Kanye West‘s ‘Donda’ album shows no signs of letting up. Quite the contrary. Because the sales forecast for the rapper’s 10th studio effort has been revised up.
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Now, Hits Daily Double reports that the LP is now eyeing a 350,000 opening.
Should ‘Donda’ deliver either number, it’ll become the biggest-selling album debut of the year so far – besting the 297k start of Olivia Rodgrigo’s ‘Sour.’
Its success is questionably fuelled by streaming. For, as West’s label Def Jam notes, the project drummed up over 180 million streams in 24 hours.