Lizzo and Cardi B‘s new single may be named ‘Rumors,’ but its success is -quite literally – a matter of fact.
Full story below…
Unleashed yesterday (August 13), the track and its accompanying video are making waves on the streaming scene.
Its vibrant visual has amassed over 6 million views on YouTube within just 24 hours.
Meanwhile, on Spotify, the Ricky Reed produced track launches with first-day plays to the tune of 2,916,657.
Of that sum, 1,541,058 plays are from the US, which helped gift the song a #3 debut on the platform’s Stateside tally.
Over on Apple Music, ‘Rumors’ has rapidly risen to #2. A huge coup, given that the service maintains a paid-only subscription model. As reported, the Billboard charts apportion higher weighting to streams from paid services.
Add to this huge spins across multiple formats on radio (thanks to a savvy every-hour-on-the-hour deal), and it looks like ‘Rumors’ is on course to make an almighty splash on the Hot 100.
Early assessments suggest a top 5 launch is all but guaranteed, with a #1 opening not out of the question either.
It appears the Atlantic Records ladies have a smash on their hands!