Via a surprise announcement Monday (August 2), The Weeknd probably took the breath of some of his hardcore fans when he announced his new single – ‘Take My Breath’ – would arrive Friday (August 6).
Teased via an Olympics ad for the Team USA Women’s Track & Field team (as we reported here), the singer (born Abel Tesfaye) preceded the promo spot with a cryptic Twitter post asserting “The Dawn Is Coming” – a trailer of sorts that immediately led fans to believe ‘Breath’ would act as the first single to Tesfaye’s forthcoming, yet-titled fifth studio album.
After ample teasing, the synth-heavy groove has landed on streaming outlets for your listening pleasure.
*Epilepsy Warning: Video Contains “Intense Strobe Lighting”*
As we reported here, ‘Breath’ was originally scheduled to air in Imax theaters before “Suicide Squad” this week, but – due to epilepsy warnings regarding to the “intense strobe lighting” in the clip – it was pulled.