The 2021 MTV VMAs may have boasted stage-blazing performances from the likes of Lil Nas X, Normani, Camila Cabello, Ed Sheeran, Chloe Bailey, and more (as we reported here), but their collective star power wasn’t enough to help the ailing annual ceremony drum up an increase in viewership.
Like every other award show, the VMAs was not exempt from reports of steep declines in viewership – as evidenced by the event netting its “worst ratings ever” year after year.
After dropping to 1.32 million viewers at the 2020 edition, this year marks the first time the VMAs dipped outside of septuple digits since it became officially reporting its ratings in 1994.
Live Viewership = 900,000
“The ratings of the 2021 VMAs on MTV plummeted 17% in the key age group of audiences between the ages of 18 and 49…
…social media numbers tell a different story, marking it as a hit. It generated 38 million interactions on social media, beating the Super Bowl for the first time and marking it as the year’s top telecast for social media buzz.
…900,000 live viewers tuned in on Sunday night, which is a 32 percent drop from 1.32 million viewers in 2020. Last year, in turn, saw a 5% drop from 2019.”
[Note: The 900,000 sum described above only reflects live viewership. Total viewership figures, which includes re-runs, DVRs views, and more, have yet to be reported.]
*****
The Doja Cat-hosted showing, which aired live Sunday (September 12) across 13 networks (MTV, VH1, the CW, Comedy Central, Nick at Night, Pop, TV Land, MTV2, Logo, Paramount Network, BET, BET Her and CMT), ended the night as the third highest-rated program of the day.
Only TLC’s ’90 Day Fiance’ and AMC’s ‘Walking Dead’ boasted livelier ratings numbers.
![Normani Unlocks Fresh Teaser of New Single '1.59' Featuring Gunna [Listen]](https://thatgrapejuice.net/wp-content/uploads/2024/04/normani-1-59-teaser-tgj-1-464x260.jpg "Normani Unlocks Fresh Teaser of New Single '1.59' Featuring Gunna [Listen].")
Mtv hit me I’ll hook y’all up with why and what.. newspeedentertainment@gmail.com
I thinks it because they initially announced screeching Camicky as a performer.
Those Cinderella vocals were panned and mocked 😂😂
Who’s going to tune in to watch a show created by a bunch of pandering wimps that gave Normani a performance slot because of begging and claims or racism? Like chile, come on.
You did
I certainly did not.
Too many newbies , not enough seasoned performers (that people care about) …. It was like watching that up n coming artists segment they do .. but as the whole show …
None of these award shows just aren’t interesting anymore..I don’t even check YouTube anymore for the highlights..I will see the title of everything on these blogs..I just don’t care for awards anymore.lf ya win, ya win and if ya lose, ya lose 🤷 If I was an artist I wouldn’t take any of these awards serious..it just look good on that shelf at home
Y I K E S S S S S S S S 😬
Too many awards and not enough real talent. Plus, IG and YouTube feature these artists in more interesting ways.
It’s mostly twerking and songs about sèx with no real vocals on show.
It’s because they kept announcing chlamydia flopbello as a performer.
Stupid decision on Mtvs part. Not only does that girl have no pull but she can’t sing or dance. Just a squeaky voiced flop wasting stage space on a dead single that still won’t go anywhere 💀
That’s what happens when u allow lip assassins like f******* to perform
😂😂😂😂
That bìtch literally faked a whistle note and she couldn’t even make it look believable or convincing enough
😂
sitting down to watch 2-3 hours of an award show isn’t that appealing anymore. these days i only watch the performances on youtube, and i’m sure i’m not the only one.
You not! I waited good until they hit TGJ, Twitter or YouTube. I had other stuff to do. Apps and streaming is the WAVE now.
After all that begging and emotional manipulation f******* did, they eventually gave her a spot, only for the orangutan to get up on stage and start lip syncing like a drag queen.
And yall had the nerve to call her performance the best performance of the night.
😂😂
Lip synced all the high notes. Lol
Because we simply know they en worth s*** ..make your music if it sounds good we accept and even buy ..other than that f*** off ..it’s not like their are diamonds
People are streaming apps now.. Nobody’s watching cable like that lol! I been did away with cable years ago! There’s no point in having it in this day nowadays.
Smdh thanks a lot FLOPmilla smh see what happeneds when we don’t protect the borders at all costs??
This is all illegal cabellos fault! Dirty ch imp ruined the awards with her bad performance
I hate to say it & it is PAINFUL to say…. When Beyonce was preforming, you didn’t hear about LOW ratings. The fact is, most of these artists are NOT Entertaining to watch.
No wonder, no real star power was seen, nor performers nor presenters. But when your show starts with that dominatrix grandma has-been flashing her buttocks it is destined for catastrophic ratings.