Not even a collection of stage-blazing performances from the likes of Miley Cyrus, DaBaby, Lady Gaga, Ariana Grande, The Weeknd, and more were enough to help the MTV VMAs drum up an increase in viewership. After netting their worst ratings ever with the 2019 showing (click here for details), the hopes were probably a bit higher for the KeKe Palmer-hosted 2020 edition.
Granted, preliminary figures indicate this year’s take on the annual awards show were their lowest in history, but it’s not all bad news.
Click below to see what we mean:
MTV Viewership = 1.3 million
1.3 million tuned into MTV to watch the yearly award show spectacle. The number marks the lowest viewership figure in the event’s 36-year history.
However, because the 2020 edition was the first ever to be simulcast on broadcast television (CW Network), the show raked in a total of 6.4 million views across all networks and airings (including reruns).
“Although down 5% from last year, the VMAs still managed to net a solid 6.4 million viewers with its pre-show, post-show, main show and encores. The ceremony, which was simulcast on 13 ViacomCBS brands, was also up 8% from last year in Total Minutes Consumed on linear and digital combined…
For the first time, the VMAs aired on broadcast TV via the CW, which helped grow the audience in the Sunday time slot specifically in the younger demo.”