Beyonce‘s adidas x IVY PARK empire continues to grow and, this time, it’s in partnership with Peloton.
Full story below…
In an announcement made today, the companies unveiled their collaborative capsule, a collection that will be comprised of apparel and footwear.
A natural pairing, the venture aligns Queen Bey’s successful athleisure line with fitness force Peloton – with whom she signed a seismic partnership last year. That pact includes a Peloton Artist Series and various social initiatives.
For this pairing, the first-of-its-kind collection will celebrate the fusing of music, sport and fashion.
According to the entities, adidas x IVY PARK x Peloton has been “purposefully crafted to empower everyone on their fitness journey, adidas x IVY PARK x Peloton is a statement of inclusivity and energetic movement.”
Check out the teaser trailer for the collection – which launches worldwide on November 10.
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More power to Queen Bey! The adidas and now Peloton team-ups are proving the potency of what she’s building with IVY PARK.
