Today’s From The Vault pick is the classic that keeps on giving.
Spotlighted this week is 1998´s ‘They Don’t Know’ by R&B crooner Jon B.
Helmed by Tim & Bob, the track was written by the duo alongside Jon for his second studio album ‘Cool Relax.’
‘Thet Don’t Know’ was released as the project’s third single and went on to become the artist’s biggest hit to date – peaking at #7 on the Billboard Hot 100 and #2 on the Hot R&B/Hip-Hop tally.
The track’s music video was directed by Christopher Erskin and follows Jon B as he rescues a damsel in distress…after getting a shape up at the barbershop, of course.
In signature, late 90´s fashion, Motorola cellphones, oversized clothes, and mob stories all made appearances in the visual.
Though ‘Know’ made its first impression over 20 years ago, the release is once again getting its flowers afresh after being sampled on Gunna and Chlöe’s newly unwrapped jam ‘You & Me’.
With Chris Brown, Aaliyah, Chingy, and many others turning to this gem to create new tunes of their own, it is clearly regarded by many as a bonafide classic and will no doubt continue to be celebrated for decades to come.