Upon the release of The Weeknd‘s new album ‘Dawn FM,’ the Pop crooner made clear to fans that he wasn’t fussed about sales.
And it’s a mindset that may serve him well.
Find out why below…
Hits Daily Double has lifted the lid on the first-week sales forecast for Abel’s Synth-Pop soaked LP and revealed that the set is on course to premiere with:
[Sales Plus Streaming]
While placing the Pop star in contention for the top spot, the figure represents a steep decline from 2020’s ‘After Hours.’ Indeed, with the ‘Blinding Lights’ led set delivering a 444,000 debut, ‘Dawn DM’ is looking at a dip of 60%.
BUT…there are important caveats to consider.
‘Dawn,’ which was announced just days before its release, did not benefit from physical formats and was only available on digital streaming platforms and at digital retail.
As such, it’s entirely plausible that Team Abel is playing a long game, as it’s almost certain that CDs, vinyl, and other configurations are on the horizon. All of which could, in theory, gift the project legs in the weeks and months ahead.
That said, with last summer’s lead single ‘Take My Breath’ only managing a brief spell in the upper region of the charts, it’ll be vital for The Weeknd to establish hits (and quickly). Because, as of now, it’s not totally clear whether the dip is attributable to the lack of physical availability or whether it’s an indication of reduced interest.
Time will tell.
In the here and now, what are…