With Future‘s hot new album, ‘I Never Liked You,’ setting digital charts ablaze just days after its April 29 release, the hitmaking Hip Hop star is undoubtedly hoping to keep ’em burning – as evidenced by the release of ‘Keep It Burning,’ his latest bid to draw attention to the star-studded set.

Featuring Kanye West, the tune’s arrival was accompanied by a creepy clip that sees the duo dressed in all black while reflecting on their respective rags to riches tales.

“Cookin’ out the bowl, tryna scrape out the paint / One day I was high, had to pour the whole pint / Woke up in the sky, same money from the bank / I’ll take it wrapped in plastic, accept anything,” raps Future on the Atl Jacob-produced cut.

Directed by Rick Nyce, hop inside to see ‘Burnin.’

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