Adidas has officially severed ties with embattled rapper Kanye West.
The sportswear giant and the MC have been in business together for several years and most notably launched the mega-selling Yeezy line.
However, in the wake of Ye’s seemingly unstoppable flow of offensive rhetoric, Adidas has dissolved the partnership.
Full story below…
As reported, West sparked public outrage when he mocked the Black Lives Matter movement and fuelled further furor when tweeting that he wanted to go “Deadcon 3” on what he deemed Jewish adversaries.
In a later interview with Piers Morgan, West seemingly doubled down on his remarks.
Before then, ranted for days on end about issues with Adidas and flooded social media with pictures of top executives accompanied by derogatory remarks about them and the company at large. Those actions prompted the company to officially deem their pact with West as “under review.”
Moments ago, Adidas issued the following statement confirming they have drawn a definitive line in the sand:
“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
After a thorough review, [we have taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”
Admitting that the move (and its suddenness) will have effects, the statement concluded:
“This is expected to have a short-term negative impact of up to €250 million ($246 million) on the company’s net income in 2022 given the high seasonality of the fourth quarte. Adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership.”
The development comes after CAA, Balenciaga, Vogue, talent reps, and more ended their respecive relationships with West.
![Kanye West Teases New Song 'Beauty And The Beast' [Listen]](https://thatgrapejuice.net/wp-content/uploads/2024/10/kanye-west-1-464x260.jpg "Kanye West Teases New Song 'Beauty And The Beast' [Listen].")
But when he said slavery was a choice he still had partnerships hmmmmmmm
Decision was wrong to keep him when he made a comment about slavery, but people weren’t dressed as the KKK yelling YE is right, let’s bring slavery back. Anti-Semitism is a real thing, and it could have been from a white person’s mouth too. Religion does not equal country of a person. Especially in the States, everyone should be entitled to practice their religion, without feeling threatened.
Your entire response is extremely offensive. Slavery is just as real as antisemitism with the same social repercussions, or worse because blacks have far less power to combat it. Also, when I say slavery I don’t just mean whips and chains.
@Nah
“blacks have far less power to combat it” what a cop out. Another excuse to sit back, be lazy, do nothing, complain and expect someone else to fix everything for you…
Blacks seem to have PLENTY of power when they’re rioting, looting and burning cities down. Why not use that same energy for something productive? That’s right, because all they like to do is destroy any and everything, including their own people, families, cities and even countries.
this actually proves his point. rich jews rule hollywood and the worlds biggest and most powerful businesses and corporations. they didn’t care when he was attacking his own race though.
Facts
How hard is it for you to understand the difference of magnitude between a black man saying random stupid things about his own culture, things that can be interpreteded in more ways than one, things that don’t make his own people cancel him. Things that don’t make the KKK go out on the streets and do the Nazi salute and spread antisemitic flyers on the streets and paint swastikas on Jewish students dorms.
How do you not understand the difference between this and a direct antisemitic rhetoric against a culture and people he knows nothing about, rhetoric that is being used for more than 3000 years, the exact same that was used by the Nazis who murdered 6 million Jews and is still being used by Neo Nazis and Islamists to this day! Jews are the most targeted group in the US and Europe and other parts of the world and yet they are 0.2% of the world.
If Jews had cancelled Kanye about the the slavery was a choice you would have said the same thing about them so in your stup.id antisemitic mind Jews are to blame no matter what.
🧐
Are you a Jew? You seem majorly affected by this. Tell your community to stop being so disgusting, mean and RACIST. Punk
So why was he working with them then? He was in partnership with them for almost 10 years and it was run by rich Jews the whole time. So that “proving his point” crap is null and void
They sure tolerated it when Jews weren’t the target.
If his own people tolerated it then what do you want other people to do? You are his biggest supporters. If you don’t cancel him why would you want Jews to do it for you and get the blame for it???
In your stup.id mind Jews are to blame no matter what.
You probably an antisemite in the closet.
Somyoure saying only do the right thing if others group up with you to do the right thing? The issue is that Jews and other groups sat silently as he spouted harmful anti-black rhetoric. I’m not Jewish yet I have been very vocal about his antisemitism, yet when the shoe was on the other foot the Jews for the most part were silent.
You’re missing the point. Hate speech is hate speech, even when it’s perpetuated by someone of the same race. So, if hate speech was such a deal breaker for Adidas, they should have dissolved their affiliation with Kanye when other groups were his target. The idea that you can spew hate against your own with impunity is not a defense.
“They didn’t have this energy when he was anti-black” Y’all sound dumb cuz black people still supported him even when he was anti-black loool. Black people pick and choose they want to have selective outrage with, and Kanye was the celebrity they allowed to continue being controversial and anti-black. It would make no sense from a business to cancel Kanye when black people still buy his products, still work with him, still buy his music, still show up to his stadiums. Plus he is spewing hate to a DIFFERENT community that he is not apart of. What isnt clicking?
They just want to blame it on Jews no matter what.
They don’t want to take responsibility for their own actions or the lack of it.
They are projecting their own guilt for doing nothing all this years on Jews
Fu.ck all you antisemitic ho.es
F*** Jews and their racist asses. Not you taking up for a group that thinks their better than you. 😂 that’s unless your a Jew yourself!
Where are you pulling your data from? Kanye’s biggest consumers are millennial whites and Asians.
If he’s furphobic don’t be afraid to mvrder Kanye
They tolerated his hate speech against black people for years though….
And still black dumb ass people were apart of Sunday service bs black people are weak and easily influenced
You act like blacks are monolithic. There may be many who agree with his views. At any rate, what’s clear is no one took Kanye serious until he attacked Jews. Now everyone takes offense and wants to cancel him. I’m not arguing that he shouldn’t be canceled, I’m just pointing out the obvious.
I’m black and I’m comfortable saying this
Why would adidas drop him for talking about slavery? What the hell does that have to do with them?
Stop waiting on THE WHITE MAN.. it’s annoying! Blacks could’ve cancelled him but they want yezzys and to be fly too bad.
Stop waiting for other races to care about ur community and do it amongst yourselves..
Bumpy Johnson would’ve been shot this n****.. but did anyone even try???
Thought so
Picking and choosing what hate speech to take action on calls Adidas credibility into question. A reputable company would have a zero tolerance policy and would’ve taken action a while ago. But the fact is, Adidas doesn’t really care. Adidas would’ve tolerated it but Jews took offense to his recent statements, pressured Adidas, and Adidas caved. They’re full of sh!t.
@Nah You are part of the problem – Why do you only care about what Kanye said only when Jews are involved? this question can be turned against you… did you cancel him before? you didn’t because you didn’t and still don’t care. so what do you want from the Jews? you just like him. Kanye used to say antisemitic things for years! it’s just that this time it was over the top. there is no way he could say he didn’t mean the things he said – talking for like 3 hours straight and all the S H I T that came out of his mouth was antisemitic ignorant S H I T and also doing it in like 4 different interviews! do you really want people to just pass on it again?? nahhh it’s time for him to take resposenilty. and you can’t force people to work with someone who acts like a spoiled brat who abuses everyone around him. the most whiny billionaire in history. well now anymore “Now that Adidas has cut ties with Kanye West, the rapper’s net worth is reportedly now $400 million.” – In his world view this means he is poor. LOL
Yeah, I really don’t care. I’m not anti-semetic and I’ve never been a fan of Kanye’s nor have I ever owned any of his clothing. I’ve always thought he was mentally ill and got many passes that he didn’t deserve because he was rich and talented. However, that still doesn’t negate the fact that Adidas is full of it. They have tolerated hate speech from him before. The only reason why they’re reacting now is because of the public outrage. They’re just as trash as he is. And for the record, by no means am I advocating for him to be “un-canceled”.
kayne have the style & need to open his own fashion line withouth partnership.
It ALL FALLS DOWN *Aretha Franklin voice* lmaooooooooooo 🤣☕️ I blame that raggedy ass t-shirt Yesha and E.T. were wearing 😂 They thought they were cute too lol 👀💋
You thought YOU were cute by praising him and his Donda album last year, you self-hating black bish lmaoooooooooo 🤣
I STILL like his DONDA album, MUSIC and creativity…you BUSTED, ugly, STANK, self hating, NO FLAVOR WENCH lmaooooooooo 🤣🤳🏽 Get a LIFE Shaybooger 😂 You thought YOU were cute…oh HELL TO THE NO *Whitney voice* 😂 💋
You mad, ashy bish? 🤣 N’awww it’s ok, you can’t ALL be as beautiful as the Queen 💯🤳🏽💋 Just accept it.
I can try once I have my reassignment surgery.
They are just hating on Black men for no reason
Well, that’s been going on for CENTURIES ☕️ Let’s talk about it *Oprah voice* lol
How can you support Oprah after she showed her true evil money-hungry colors after she turned against her supposed “friend” Michael Jackson after his death? Already one of the richest people to walk the Earth, still anything for an extra dollar.
So they canceled this poor Black man for supporting White people? 💅🏾Then why not canceling those White men for supporting themselves? Just like Diva is being a White men w h o r e and why do I always get this hate?????? Come on, it’s 2022 and y’all still not supporting Interracial relationship??? It’s their choices and let’s get real!
And Taylor Swift is about to sell 1.4 million to 1.6 million THIS week…of ALL weeks ☕️ It’s like RAIIIIN on your wedding DAY *Alanis voice* 🤣 Hopefully Kanye was already preparing for this…he seriously needs to drop E.T. Owens tho! 😂 That self hating bish lol
Taylor has EASILY the AOTY…
Taylor will ALWAYS have more flavor than you EVER will…
Funny how the editors jump in and try to do ANTI BLACK damage control in the comments. It’s not working anymore TGJ. It’s only showing us who you really are.
Well deserved NUTCASE. We dont need stupid billionaires
Shayla is UGLY and obsessed with me….that is all *plays Young. Gifted and Black* lmaooooooooooo 🎶 🤳🏽🤣💋
You’re obsessed as you’re the one writing about ME, dear 🤣
I am obsessed with you, I am trash.
I have more intelligence and beauty in the s**** I flush down the toilet than Trashy Ashy BISH has in her ENTIRE family TREE! lmaoooooooooo! 🤣
Now, BACK TO THE TOPIC AT HAND… We love you, Kanye!
Sweetheart you called Kayne a “genius”.
Clearly you are LOW IQ.
He IS a genius. In many, MANY ways. Something you can never comprehend because you just don’t have the brain capacity.
How is he a genius??
The Ppl whom he’s complaining about are NOT being dropped for anything they’ve said or done, lol
In other words Kayne is NOT on their level hunty.
SHAYBOOG (🤣), stop lying to yourself and keep your baby out the streets 😂 And on behalf of myself, my family, my girl Oprah, the Jackson family, the Cosby family, R. Kelly’s family, Cardi B’s family and anyone else that you talk about out of your flavorless mouth lol….kiss our BIG, ROUND, BROWN, JUICY ASSES lmaooooooooo 😂 That is all lol 🤳🏽💋
Kayne has to partner with ppl, who has no loyalty to him since he’s complicit with his own Community liven under colonial rule.
Which means buy white, praise white and support white agendas. This is why I say Kayne is NOT a genius.
People who are geniuses are NOT working under others since they’re the one’s with all the brains.
I believe this is all a part of Kanye’s plan. He’s weird, but he’s not dumb.
I hear you but why would the Jews or any other group overwhelmingly looked to cancel Kanye when the Black Community wasn’t collectively doing so? Like what major Black Star came out against Kanye and demanded he be canceled. Nunya?
So let’s not get mad at the Jews for not accepting a level of disrespect we choose not to.