Beyonce Unveils New Haircare Line CÉCRED, Stuns in Commercial

Published: Wednesday 7th Feb 2024 by Sam

Beyonce has lifted the lid on her haircare line, CÉCRED.

Full story below…

Teased last year, the eagerly awaited brand saw its name unveiled moments ago. A play on the word “sacred” and the superstar’s name, it was confirmed that the line will be launching on February 20.

Sharing a brief but sweet commercial (which she features in), Beyonce wrote:

“Hair is sacred. The journey begins Feb 20.”

Check it out:

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

 

View this post on Instagram

 

A post shared by CÉCRED (@cecred)

An established mogul, the move sees the superstar continue to make a mark beyond music.

Indeed, beyond a host of savvy investments, the arrival CÉCRED follows the recent launch of the diva’s parfum fragrance range, CÉ NOIR.

Visit CEDRED.com for more details.

Your thoughts?

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  1. Datsawig February 7, 2024

    Weird since she hasn’t shown her own hair for years. Is this a wig hair care line?

    • Scoopz February 7, 2024

      In recent years she has regularly made public appearances with her real hair out. Your inability to detect that suggests you’re not black which if the case means you should probably refrain from asserting yourself into a topic about black hair care.

      • kiena February 7, 2024

        Bro stop its not her hair we all know that

      • Datsawig February 7, 2024

        Can it ya cow. She’s rarely showed her real hair so who you trying to convince? Take a seat.

  2. RBRT February 7, 2024

    SMH. Make an album instead. Call it Cécred. Write the songs. Make it conceptual. Try not to sample too much this time. Release it. Try for album of the year. Be consistent. Daa f u qqq

    • Keith February 7, 2024

      ^^^THIS RIGHT HERE…

    • UHoesFunny February 7, 2024

      Nobody will tell you how you should live your life more than a fcking stranger. Shut the fck up LOL

      • RBRT February 7, 2024

        🐝….🥱…..tell Jay Z to stop complaining at the Grammy’s. It’s not professional or ethical…….

    • Linda February 7, 2024

      she is done i believe

    • Gworl Bye February 7, 2024

      I actually agree with this. If you’re gonna be whining and crying about not winning a Grammy, make an effort to win one lol.

      • UHoesFunny February 7, 2024

        As if you know what it takes 🤡

      • Gworl Bye February 8, 2024

        Apparently she doesn’t. 🤡

  3. MecostaDenada February 7, 2024

    High demon witch priestess Beyonce tries yet again to find success and acceptance outside of music. Dereon, Ivy Park, and now Cecred. We shall see, Chile.

    • Fleur February 7, 2024

      The pink, black, and brown Ivy Park pieces look gorgeous on Beyoncé, BIC, and the wo/men dancers during The Renaissance Tour. I love that she did that!

  4. Farrah’s luggage (8k+Camila) February 7, 2024

    Bey, I love you, but girl bye

  5. Fleur February 7, 2024

    I hope that this business venture is also successful, and that Beyoncé holds on to it in the long term🖤.

  6. Pat February 7, 2024

    She want a fenty skims type product line so bad

    • Messy Bardi Gangsta February 7, 2024

      She honestly don’t need it though. She has made just as much money as those girls, IF NOT MORE, off her music ventures alone. Her gift is was has made her riches while those other quote-unquote billionaires have to be influencers, can’t make much off their talent alone.

      • Gworl Bye February 7, 2024

        Lol she did not, those girls are billionaires, she’s only married to a billionaire.

      • UHoesFunny February 7, 2024

        Beyoncé is definitely a billionaire idiot. And you? MUAH 💋 NO MONEY

      • Gworl Bye February 8, 2024

        She is not a billionaire clown. How about you stop sucking her d*ck and go make your OWN money instead of living in that fantasy bank account you created for her.😂🤡

  7. GrowUpDollz February 7, 2024

    F****** weird looking white vampire platinum white everything white and then come to black when ur out of ideas girl these bundles better be affordable; who you used sis cuz you never do anything ur self what’s the tea who’s idea got stolen this time? The gig is up we know how you get down clepto

  8. FLOPAISSANCE February 7, 2024

    LMAO TAYLOR WINNING ALBUM OF THE YEAR, THIS FOOL SELLING WIG GLUE FOR RATCHET HOOD WIGS LMFAOOOOO, SHE AINT LEARN HER LESSON FROM HOUSE OF DEREON LMAOOO 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

    • UHoesFunny February 7, 2024

      And what are you doing? MUAH 💋 NO MONEY

      • FLOPAISSANCE February 7, 2024

        LOL NOT SELLING WIG SHAMPOO FOR THE HOOD THAT’S FOR DAMN SURE LMAOOO. 🤣🤣🤣🤣

      • UHoesFunny February 7, 2024

        That’s not the drag you think it is bookie. Making money is making money. And your bald headed ass still gone buy it 🤣🤣🤣

      • FLOPAISSANCE February 8, 2024

        LMAO OF COURSE A BROKE ASS ROACH WOULD THINK ANYTHING THIS CLOWN DOES IS BUSINESS SAVVY. HOW MUCH HOUSE OF DEREON DO YOU OWN LMFAO 😂😂😂😂

  9. Gworl Bye February 7, 2024

    Um, I honestly don’t know what to say about this. 🤣

  10. Taylorism February 7, 2024

    cause nobody buy her music,…??

  11. Hahhaha February 7, 2024

    C’mon Bey…lol

    The website looks so cheap!!!

  12. Linda February 7, 2024

    does she have hair btw ?

  13. Keri Hilson February 7, 2024

    Everything she does is so damn pretentious. This is gonna flop just like Ivy Park and that metallic perfume she released. Even the name is stupid.

  14. #TheTruth February 7, 2024

    Says Wigoncé. What a joke.

  15. Marge February 7, 2024

    She could learn a few things about marketing from Rihanna and her Fenty brand.

    Dropping a product then disappearing or gifting items to already rich celebrities isn’t it. If she wants this brand to sell and have longevity then she’s gonna have to put in work. No hiding out in her $300m mansion and expecting her name to sell the products.

    Solange is the one I expected to have a haircare line, actually.

    • UHoesFunny February 7, 2024

      I actually agree w this

      • Gworl Bye February 8, 2024

        As if you would know ANYTHING about this lmao 🤣🤡

  16. Mike February 7, 2024

    The girls tryna grab whatever Rihanna has left vacant!

    Fenty Hair still coming soon though!

  17. yup! February 7, 2024

    If she cared so much about hair then why does she wear dry and nappy wigs??

  18. FLOPAISSANCE February 7, 2024

    LOL SHE PROBABLY THOUGHT SACRED REALLY WAS SPELLED WITH A C, HER ILLITERATE ASS LMAOOO🤣🤣🤣🤣🤣🤣

  19. Dixie February 7, 2024

    Weird flex when she isn’t known for her hair. Nor is she known for fashions outside of stage costumes lol. Her business ventures never make sense to me.

  20. TAYLOR SWIFT IS ANNOYING AF . LIKE HOW THIS WOMAN BECAME A POP STAR REALLY I CANT STAND HER . SHE IS ANNOYING AND STUPID February 7, 2024

    Funny..according to BeyHIVe she is the biggest start in America… :lol

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