Beyonce has long made an indelible mark on both music and culture. And it’s clear that her impact extends to business too – and not just her own.
The megastar’s latest album ‘Cowboy Carter’ has been thrilling audiences worldwide with its Country anchoring and eclectic mesh of sounds.
One of the songs that has the masses buzzing the most is the Post Malone collaboration ‘Levii’s Jeans’ – which creatively gives a nod to Levi’s Jeans within its romantic narrative.
Its immediate popularity is resonating fiscally too.
Full story below…
On the back of the buzz, Levi’s stock rose 20% this week.
Reflecting on the jump, Levi Strauss CEO Michelle Gass said in a statement:
“I would just say that denim is having a moment and the Levi’s brand is having a powerful moment around the world.
One of the things that really is significant about the Levi’s brand and we place a lot of emphasis and investment is making sure that Levi’s brand remains in the center of culture. And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”
The remark comes after the Levi’s brand toasted the song upon release by changing their logo to reflect its unique spelling on social media:
Take a listen to ‘Levii’s Jeans’…
Oh stop lying already lol, just more PR bullsh*t bought and paid for by her and her corrupt husband. Next thing you’ll be giving her credit for a rise in the price of cow manure lol.
Cow manure 🤣🤣🤣
Levi’s jeans would also have to benefit from it, lol. You’re such a hater, lmfaooooo
How was this correlation made? Were Levi consumers using a Beyonce code or something? What methodology did they use to establish a connection between new increased sales and Beyonce?
It’s called PR bullsh*t. There’s literally no logical or fiscal way to determine if her song had any effect on their sales.
They buy everything but Ivy Park
trailer park is your first choice right?
rolling my eyes like there is no tomorrow.. Imagine if she has a song about toilet paper, guess it will ran out ASAP like c0vid…. Bi tc h please…
lol , bulllshit nobody’s buying Levi’s because of Beyonce 🙄
lol , bulllshit nobody’s buying Levi’s because of Beyonce 🙄
why do i hate so much for one reason other than this woman is a boss.
More propaganda 🙄
So her fans are buying Levis but not Ivy Park or Cecred? LMAO got it.
LMAOOOO
Maybe they like Levi’s Jeans and Beyoncé. Plus, Ivy Park did make millions while it may not be to your satisfaction. Cécred was launched a month ago, and you already name dropping it.