Rihanna Shines in New Commercial for Dior’s J’adore

Published: Tuesday 11th Mar 2025 by Nadia Mumuni

Rihanna for Dior J’adore campaign

Rihanna has been unveiled as the new face of Dior’s iconic J’adore fragrance.

Details below…

Succeeding Charlize Theron’s two-decade reign, the new campaign, directed by Steven Klein, was shot at the opulent Palace of Versailles featuring Rihanna’s 2016 track ‘Love on the Brain.’

In the film, the superstar transitions from a black belted ensemble to a shimmering gold corseted gown, embodying the essence of J’adore.

Expressing her connection to the scent in an interview with Harper’s Bazaar, RiRi shared:

“My first introduction to J’adore Dior was my mom. I have always loved this perfume.”

The CEO of Parfums Christian Dior Véronique Courtois praised Rihanna as:

“…dazzling, powerful Dior femininity that transcends generations.”

This collaboration marks a new chapter for J’adore, blending RiRi’s influence with Dior’s timeless elegance.

Check it out below:

 

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A post shared by badgalriri (@badgalriri)

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  1. Damn March 11, 2025

    Ok nothing new under the sun

  2. Bravo!! March 11, 2025

    I’m sure they used AI because she isn’t actually that small. Ask yourself: why wouldn’t the industry take advantage of AI when they’ve been editing photos for so long?

    P.S. The all-black outfit is a result of her body weight, but she tucked and pulled it. The rest of the image, however, appears to be created with AI.

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