Beyonce’s Cecred Wins 2025 Most Powerful Beauty Brand, Sells 1 Restoring Edge Drop Every 16 Seconds

Published: Thursday 28th Aug 2025 by Nadia Mumuni

Beyonces award-winning haircare brand Cécred is proving unstoppable.

Full story below…

It was recently crowned one of 2025’s most powerful beauty brands by WWD and its viral Restoring Hair & Edge Drops sells a unit every 16 seconds. The company has now unveiled its highly anticipated Protection Collection.

The five-piece line is dedicated to extensions, wigs, braids, locs, twists and other protective styles aiming to ease tension. Speaking on the new collection, Beyoncé said:

“I’ve worn my hair in many different ways throughout my career, including protective styles like wigs, weaves, extensions and braids, I couldn’t find anything that would make the take-down process easier or less damaging. Because the truth is, the take down matters just as much as the style itself. We focused on developing a line that could reduce the friction, pulling, and breakage that always happens.”

With Cécred, Queen Bey continues to reign not only in music but also in beauty. Check out the Cécred celebrations below:

 

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A post shared by CÉCRED (@cecred)

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  1. Diabetes UNBOTHERED August 28, 2025

    1. BEYONCE 🎙
    2. WHITNEY 🎤
    3. MARIAH 🎤
    4. CELINE 🎤
    5. XTINA 📢

    • Damn August 28, 2025

      Beyonce is 29.

      • Diabetes UNBOTHERED August 28, 2025

        That would be Brandy, the so called “VOCAL BIBLE” 🤣

  2. Anti August 28, 2025

    They pull out the most random and weirdest stats when it comes to her. It’s like they’re almost grasping at straws…. Cecred is no Fenty by the way. Numbers don’t lie.

    • Diabetes UNBOTHERED August 28, 2025

      Beyonce is a NATURAL BLONDE, Probably why Cecred is OUTSELLING & OUTLASTING Rihanna’s HAIR’careline… or LACK’THERE’OF 😆 🤭

    • Damn August 28, 2025

      Lol 😂 so true

      Her next award would be for drinking water

  3. Diabetes UNBOTHERED August 28, 2025

    1. COWBOY CARTER
    2. LEMONADE
    3. DANGEROUSLY IN LOVE
    4. RENAISSANCE
    5. SELF TITLED/4
    7. B’DAY
    8. IASF
    9. LION KING: THE GIFT
    10. EVERYTHING IS LOVE

    • MecostaDenada August 28, 2025

      Is this a list for the 10 most overrated albums of all time?

      • Diabetes UNBOTHERED August 28, 2025

        I made no mention of Taylor Swift.

    • Damn August 28, 2025

      Cowboy farter

  4. MecostaDenada August 28, 2025

    I guess if you throw enough isht at the wall something is bound to stick. I would order me some, but I think it’s some witchcraft energy going on. I still got my edges. So, I don’t need it. Plus, I will never put money in Beyonce’s demonic pockets. But I’m happy she finally has found some success in something.

    • Yup! August 29, 2025

      🙌🏽

  5. Fleur August 29, 2025

    I love me some Cécred: scalp scrub, clarifying champoo, hydrating conditioner, nourishing hair oil, and moisture sealing lotion💙🩵💛💙🩵.

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