And with her latest unveiling, the spotlight was on the Cécred hair journey of her husband, mogul Jay-Z.
Full story below…
Hov made headlines recently when he traded his locs for a an afro, which he debuted in a major stage comeback at the Roots Picnic.
Now, The Carters are giving the masses a rare glimpse into their world as the Roc Nation founder readied his transformation.
In a diary-style video, Beyoncé revealed that Jay initially decided to grow his hair in a bid to help their daughter, Blue Ivy, love her own tresses.
Joining a team of professionals, the ‘Cuff It’ hitmaker can be seen combing out her hubby’s locs and using Cécred products during the process – which took over five days.
Watch the video below:
We love to see it!
They must have heard word on the street that it was a wig so they did a mini documentary on the process of transformation of combing out his locks…
He is still ba sell out
Jay hair makes him look like a billionaire not a street thug from marcy
This is the first Carter product (besides music) that feels genuine. Perhaps that is the real key to its success…
Beyoncé Knowles Robinson husband ICECOLD DADDY James Robinson 41 ain’t married to Sean Carter Jay-Z
Beyoncé Knowles Robinson husband ICECOLD DADDY James Robinson 41 ain’t married to Sean Carter Jay-Z
Beyoncé Knowles Robinson is married to ICECOLD Daddy James Robinson 41