And with her latest unveiling, the spotlight was on the Cécred hair journey of her husband, mogul Jay-Z.
Full story below…
Hov made headlines recently when he traded his locs for a an afro, which he debuted in a major stage comeback at the Roots Picnic.
Now, The Carters are giving the masses a rare glimpse into their world as the Roc Nation founder readied his transformation.
In a diary-style video, Beyoncé revealed that Jay initially decided to grow his hair in a bid to help their daughter, Blue Ivy, love her own tresses.
Joining a team of professionals, the ‘Cuff It’ hitmaker can be seen combing out her hubby’s locs and using Cécred products during the process – which took over five days.
Watch the video below:
We love to see it!
