Jay-Z is set to bring the ‘JAŸ-Z 30’ celebration to London in more ways than one.
With the Hip-Hop titan gearing up for his blockbuster Tottenham Hotspur Stadium double-header, fans will first be able to step inside a specially curated Camden pop-up celebrating three decades of Hov.
And the experience promises much more than merchandise.
Full story below…
The ‘JAŸ-Z 30 London Pop-Up’ will open at UMusic Shop Camden on August 27 and run through September 2, welcoming visitors daily from 11am to 7pm.
Per Roc Nation, the experience will house exclusive London merchandise and pieces from the anniversary collection, alongside Armand de Brignac and Assouline’s ‘The Book of HOV: A Tribute to JAY-Z.’
Adding a distinctly London flavor, DJ Target, DJ Manny Norté, DJ Semtex, and DJ Esi are among the names lined up to hit the decks. Their evening sets run from 5pm to 7pm.
The Camden activation will serve as the lead-in to Hov’s two-night Tottenham Hotspur Stadium takeover on September 4 and 5, marking his only UK stop.
Anticipation is especially high following the star-studded New York launch of the anniversary festivities, where Jay set a new Yankee Stadium concert attendance record.
There, he welcomed an all-star roster that included Beyoncé, Rihanna, Eminem, Alicia Keys, Usher, Nas, and Pharrell Williams.
Now, London is next in line.
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