As the clock ticks toward the October 9 release of Dawn Richard‘s next album, ‘Creole Culture,’ the New Orleans diva is giving fans even more tastes from the highly anticipated LP.

Having already lifted the lid on housed cut ‘Enough‘ and even gifted the video treatment to single ‘Baby, Can We?‘ feautring Durand Bernarr, the new song ‘chuuuuuurch’ has been christened the latest to be accompanied with a visual.

“‘chuuuuurch’ is really a conversation with myself — addressing my journey through this industry and the many times I’ve had to remind myself of who I am. Culturally, saying “church” is its own kind of affirmation. It’s “amen.” It’s “you right.” And sometimes, when no one else is there to affirm you, you have to amen yourself. The song mirrors that journey musically. It moves through gospel, bounce and dance music, with nods to the energy of Crystal Waters and La Bouche. It keeps building, almost like a service, until all of those influences exist in the same space. It’s playful, honest, and deeply musical, a reminder that sometimes you have to be your own congregation,” she said of the tune via an official press release.

Directed by Zebretta Johnson, see the half-animated clip featuring Jelly Joseph in full inside.

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