Beyoncé was on hand in London as Cécred officially made its UK retail debut at Space NK.
The superstar joined her mother and the brand’s Vice Chairwoman, Tina Knowles, to toast the international milestone and welcome Cécred into the “Space NK family.”
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Addressing guests at the launch event, Beyoncé shared her excitement about the partnership and the opportunity to bring Cécred closer to its growing British customer base.
Beyoncé & Ms. Tina at the CÉCRED x SpaceNK launch event in the UK. ❤️#CÉCRED pic.twitter.com/M3yfsqofgr
— BEYONCÉ LEGION (@BeyLegion) September 22, 2026
As previously reported, the launch brings the award-winning range to 90 Space NK stores across the UK and Ireland, as well as the retailer’s website.
It marks Cécred’s first physical retail expansion outside the US, with the UK already ranking as the brand’s second-largest market.
The move arrives amid major momentum for the haircare venture.
Cécred’s introduction into more than 1,400 Ulta Beauty locations was the biggest prestige haircare rollout in the US retailer’s history.
The beloved brand now sits atop Ulta’s prestige haircare category, while its Restoring Hair and Edge Drops ranks as the retailer’s leading prestige hair product, according to market research cited by Vogue Business.
Beyoncé & Ms. Tina at the CÉCRED x SpaceNK launch event in the UK. ❤️#CÉCRED pic.twitter.com/M3yfsqofgr
— BEYONCÉ LEGION (@BeyLegion) September 22, 2026
Cécred has continued broadening its reach since launching in 2024, shipping directly to customers in 100 countries and expanding from wash-day essentials into a tour-tested styling collection.
Go Bey and Ms. Tina!
Peep more from the UK celebration:
With its expanding global force, Cécred’s growth continues to speak volumes.
Cyborgancé on a checkerboard floor. Beware of the Robot and her witchcraft gumbo cooking mother.
Mental-Defecatada strikes again!
The obssession is real.
Mad hes 40, single and lives in a shoebox.
Witches don’t wear white. Devil wears red. She ain’t no angel
Right 😂
No thanks, I’ll stick to my Pantene. Good hair starts in your guts, not your wallet because if money could fix bad hair, you’d be walking around with a full-on shampoo commercial on your head instead of that sad, dry mess that looks like it survived a tornado. Education matters here, folks: you can’t just throw cash at your scalp and expect it to stop looking like a neglected chia pet. So maybe stop buying expensive potions and start feeding your insides right—because right now, your hair’s crying harder than your bank account after a failed beauty haul.
Yo, this product? Straight-up overrated, just like her music—ain’t nobody need a celeb preachin’ ‘bout hair and beauty like they the gospel or somethin’. The only reason they look fly? Filters thicker than grandma’s gravy, Botox frozen like they stuck in a snow globe, fillers puffin’ up their faces like balloons, plus a whole squad of stylists and hair magicians workin’ overtime.I wanna see that celebrity get down and dirty—scrubbin’ toilets like it’s a rap battle or pullin’ weeds in the garden like they tryna grow some realness. Nah, they just livin’ that fake camera-ready life, all glammed up just to sell you some hype and stack that paper. Real talk, they ain’t about that hustle, just that hustle for the ‘Gram and the dollar bills.