Something is brewing in the hip-hop world as longtime collaborators Pusha T and Pharrell launch a new coffee business together.
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The duo, known for their collaborations on tracks, has now partnered to launch ‘Grindin’ Coffee’ in partnership with Italian roaster Lavazza, the Italian coffee company founded in Turin in 1895.
The idea first sprouted in 2024, with the inspiration stemming from their first love: music. The brand highlights the grind of working in the studio and needing something to help keep the vibes flowing.
The name pays homage to Clipse’s 2002 hit ‘Grindin’, which helped launch their now Grammy-winning careers.
Pusha T shared:
“Alarm goes off at 5, we’re up, and the first thing we’re doing is black coffee or the strongest espresso we can find. That’s how we were working. That was the fuel. We’d be in the studio creating, locked in, just grinding. And then from there we’d go ride twenty-five miles on the bike. That was the whole rhythm: create, move, create again. Coffee was part of that whole cycle.”
The latest drop features coffee beans available in medium and dark roasts, with prices starting at $22. Exclusive merchandise from the brand, including coffee mugs, shirts, and more, starts at around $35.
This venture adds to the slate of business partnerships for both Pusha T and Pharrell. The next thing brewing for the duo could be Pusha T’s upcoming solo album, which is reportedly complete and produced by Skateboard P himself, Pharrell.
