Rita Ora is readying a return to the charts after almost a year hiatus.
The Roc Nation priori has spent much of the last twelve months racking up endorsement deals in earnest, including a lucrative partnership with cosmetics giant Rimmel London.
As reported last month, the Calvin Harris helmed ‘I Will Never Let You Down’ has been confirmed as the lead single from the 23-year-old’s upcoming new album.
Fusing her musical and brand hustles, the singer is promoting the track via a major campaign with Rimmel – who today shared a behind the scenes look at the upcoming commercial. Featured within is a lengthy preview of the song.
So what are you waiting for? Sample new Rita after the jump…
We’ll hold our view until hearing the track in full. You know, fair and unbiased and all that jazz. In the meanwhile…
![2024 MTV EMAs: Tyla, Taylor Swift, Sabrina Carpenter, & Busta Rhymes Win BIG at Rita Ora-Hosted Award Show [Full List]](https://thatgrapejuice.net/wp-content/uploads/2024/11/swift-tyla-sabrina-carpenter-2024-emas-taylor-swift-winners-full-list-rita-ora-busta-rhymes-464x260.jpg "2024 MTV EMAs: Tyla, Taylor Swift, Sabrina Carpenter, & Busta Rhymes Win BIG at Rita Ora-Hosted Award Show [Full List].")
![Extended Trailer: Prime Video's 'Cruel Intentions' Series [Starring Savannah Lee Smith, Sarah Catherine Hook, & Zac Burgess]](https://thatgrapejuice.net/wp-content/uploads/2024/11/cruel-intentions-prime-trailer-tv-adaptation-thatgrapejuice-2024-464x260.jpg "Extended Trailer: Prime Video's 'Cruel Intentions' Series [Starring Savannah Lee Smith, Sarah Catherine Hook, & Zac Burgess].")
Flop flop FLOP
Roc Nation should stop wasting money.
I like it
This b**** is never going to happen, when are you going to get the memo?
The public is over this unoriginal s****.
You know what…no shade at all but it sounds kinda cute. I think pop radio is moving away from this type of sound, but cute….
FLOP
Once Ri8 drops, this Gremlin looking wannabe will be out of the picture.
Kii @S******….it’s coming boo. 😉 I can’t wait for her to drop outta the blue and snatch wigs. I’m looking forward to a massive era. 😀
@Boy Toy
Same here, i want this to be her biggest era, massive promo, 7/8 singles each one with a music video and a proper released.
I can’t wait for her album to drop in the US, so it can flop!
The EDM train left the station a long time. If she wants to know where the train is going,waite for R8
I’ll never understand why Rihanna fans who are stuck in 2012 still are the first ones to come to hate on a Rita post. Isn’t she an irrelevant flop? If so, why are you checking for snippets of her new music? I don’t get it.
To be honest, I was hopping Fair would be the lead single. It sounds catchy/radio friendly and the vocals were incredible. Judging from this snippet, I’d say this song is going to be killer! The vocals sound smooth and the production isn’t over the top, the two main problems I had with ORA. I can’t wait for this to be released and for her to start promoting again. Hopefully they will push her right in the US this time.
No matter what the GP thinks of her, respect the b****’s work ethnic and hustle. #SheTrying
I can’t wait for her to end rihannas career. Fingers crossed.
@Metzo don’t get arthritis, b**** 😆
Wow I see she took inspiration fro xtina biopic era. She’s giving me biokic.
Rihanna’s next album will be filled wit hits. Noone is gonna remember this big headed bitchh
Your f***** ass will be waiting a long time b****!!
I’m sick of this b****. I hope Roc Nation finally gets the memo once she flops- WE DON’T LIKE THIS TRY-HARD. And it seems like she has an identity crisis again.
They’re trying too hard to MAKE her a superstar. It should come naturally. The song sounds like 2011/2012 Jessie J. I thought she was going for a more urban sound???
Wow what a nice tree bark figure lmao
It actually sounds decent, but it seems like typical safe rita ora. Her beauty has grown on me though! Make up doss wonders for her! She literally looks like baby riri! Anyways when the queen comes on the scene none of these b****** will be headline or chart worthy. Mkay
It actually sounds decent, but it seems like typical safe rita ora. Her beauty has grown on me though! Make up doss wonders for her! She literally looks like baby riri! Anyways when the queen comes on the scene none of these b****** will be headline or chart worthy. Mkay
A BIB..NAAAAAAAAA!!! I BELIEVE ( KAT DAHLIA) SHOULD BE IN HER PLACE …YALL SHOULD CHECK HER OUT
My ears are phuckin bleeding, What is this generic mess, even katy sounds less generic. smfh.
Well. She wants a Rihanna we found love hit. Not going to happen that was years ago now. Should of learned from Britney Spears. A legend. Who tried more edm and it flopped. Be original Rita Ora but I think your time is over. Your just waste of space for real new fresh artists
It slays and you all shall deal! Rita stays collecting those endorsement deals 😉
FFFLLLOOOOOPPPP! *counts the days Roc Nation drops her basic ass*
Rita Ora is being sued by A Music Video called Rude Boy for Copyright Infringement.
EDM is soooo 3 years ago……
Lord have mercy……that Rihanna reign is no where near of letting up with these flops tho…*foils nails*
* giggles * LOL LOL you should see the meltodwns on davidgrapejuice twitter and rita oranation twitter LOL LOIL LOL HA/ YESSSSSSSS
This flop is bound to be drop now. WHAT KIND OF MESS IS THIS? Just goes to show, black people cannot run labels. JAYZ should never ever of invested in such hot ass old looking flop.
SHE, no doubt is on a 360, that is why she is doing all these deals, jay should cash out on her deals, and then drop her. SHE WILL NEVER EVER BE SUPERSTAR. SHE DOES NOT HAVE ” IT ” HER LOOK IS WACK; she look old; she is proven to be dirty s*** who f**** for tracks; she is a desperate famewhore who names drops and hangs of celebs. Did you see the look on Katie Homles face at the DKNY SHOW?
HER voice is more suited to stage over pop music. She would be better on broadway than POP scene. Her music keeps being pushed back and album dates are never really defined. It cost to much millions to promote her. They have been promoting her since 2010 when they put her skull candy commercials and she still has not popped off. She is not even that big in the UK. Ellie gOULDING, Emelie Sande, Adele Jessie J all sold more than her in their debuts.
SHE WILL BE DROPPED BY THE END OF SUMMER.
’ll hold our view until hearing the track in full. You know, fair and unbiased and all that jazz. In the meanwhile…
Sam, it is the hook, if the hook is wack the verse will be worse. Even her stans hate the song. Admit, she is over.