Jay-Z has found a friend in the beloved footballer Marcus Ashford.
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Marcus made headlines recently when he launched an initiative which forced the British government to support the nation’s most vulnerable children by giving them access to free food as they face COVID-19.
Now he has joined forces with Jay to make history by way of a deal signed with the Roc Nation Sports Agency.
A rep for the company revealed that Marcus inked the deal in April.
We can confirm that Roc Nation has represented Marcus Rashford since April 2020. The representation is strictly off-field, encompassing philanthropy, PR and marketing, communications, digital strategy and commercial partnerships. DNMaysportsmgt continue to represent Marcus Rashford for all on-field activity.
Kelly Hogarth, the director of brand strategy and business communications, explained why the company is enamoured with the Manchester United player.
What he did transcended race, transcended any social unrest that we’re experiencing. This was a 22-year-old young man who was saying: ‘No child should be going hungry in this country. That is unacceptable.
And even if you were the meanest person in the world, it was an argument you just couldn’t fight against. He was able to resonate with so many people by just being himself.