Barack Obama‘s memoir ‘A Promised Land’ is proving to be a literary blockbuster…on its first day.
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Per publisher Penguin Random House, the book – which was released November 17 – delivered the largest first-day sales for any book it had ever published. Ever.
Serving two terms in The White House, Obama is widely hailed for being one of the most popular presidents in US history.
A trail-blazer, the father of two served as the first ever Black to be elected into the position and is celebrated for bringing about a cultural and political reset.
‘A Promised Land’ chronicles his time in the White House as the US’ 44th president and the personal journey he and wife Michelle Obama experienced during said frame.
The book arrives on the heels of Michelle’s memoir ‘Becoming,’ which was was a blockbuster success – which sold 725,000 copies its first day. A mammoth success, it went on to selll over 10 million copies worldwide and birthed a Spotify podcast and Netflix film). The couple also inked a lucrative deal with the streamer to produce content for the streaming giant.
Suffice to say, the “Obama” name, family, and brand remain enduringly popular.