When he isn’t winning over R&B lovers with his critically acclaimed ‘Journals‘, Justin Bieber can be found making moves set to make him one of Pop’s highest earning princes.

Who, what, where and why?

Details on said move below…

Created by ‘Rock Live‘,  the ‘Shots’ app allows smartphone users to take and share “selfies”, and is partially funded by the ‘I Would’ singer.

Now, after taking interest in the app, the social networking site Twitter reportedly called on Bieber to begin talks in an attempt to buy it from him, attracted to its anti-trolling software and its rising popularity among teens.

The Daily Mail reveals:

The anti-trolling aspect is said to have attracted Justin Bieber to Shots of Me, who told its CEO Mr Shahidi that he is annoyed by other platforms allowing homophobic slurs and hate messages to be posted.

Mr Shahidi told TechCrunch: ‘The commenting thing was something he really cared about. Not just for himself, but for the kids.

‘He said: ‘I want a platform where my fans don’t have to deal with this.’ We didn’t ask him for money. He said ‘I want to be part of this.’

The company had raised just over one-and-a-half million dollars, but Justin Bieber contributed the majority of the $1.1million second round of investment.

However, while this might be the popstar’s first publicly announced personal investment, he is believed to have backed a number of startups.

While some people might think Shots of Me is a vehicle for vanity, there is no doubt that people are sharing more selfies than ever on social networks and it will be interesting to see if this dedicated app can capitalise on the trend.

It faces stiff competition from established photo sharing platforms like Instagram, which has 150 active users as well as Snapchat, which allows users to post photos which are deleted within 10 seconds.

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