FOX are onto a bonafide smash with Lee Daniels‘ music drama ‘Empire’ and are beginning to create a cool synergy with their other properties.
Case in point last night’s episode of ‘American Idol.’
The long-running talent search welcomed Jussie Smollett and Bryshere Gray onto the stage to perform ‘No Apologies’ from the ‘Empire’ season 1 soundtrack, which is currently blocking Madonna from the top spot on iTunes.
Watch the pair, who play brothers Jamal and Hakeem Lyon, in action after the jump…
Cool concept, but we weren’t here for the song selected.
We’d have much preferred a medley of cuts that showcased both in the best light – hence, in Jussie’s case, ‘You’re So Beautiful’ or iTunes hit ‘Conquerer’ with Estelle. For Bryshere , we’d have gone with ‘Drip Drop.’
Again, great means of cross-promotion – on paper. We just hope future showings showcase better songs.