Find out what ‘Toni Braxton: Unbreak My Heart’ scored after the jump…
Saturday’s world premiere of the Lifetime Original Movie Toni Braxton: Unbreak My Heart sang to 3.6 million Total Viewers, according to Nielsen Fast Cable Ratings.
Starring newcomer Lex Scott Davis as the seven-time Grammy® Award-winning R&B icon, the film also averaged 1.8 million Adults 25-54, 1.7 million Adults 18-49, 1.4 million Women 25-54 and 1.3 million Women 18-49 in its 8:00pm time period.
Moreover, Toni Braxton: Unbreak My Heart became cable’s number one original movie with Adults 25-54, Women 25-54 and Women 18-49 in a year since the January 2015 premiere of the Lifetime Original Movie Whitney, as well as the best among ad-supported cable with Adults 18-49 since Whitney.
The success of the flick, which is based on Braxton’s bestselling memoir, comes as quite the coup for the songbird. For she executive produced the movie and was an integral part of the entire production.
Congrats to Toni and all involved! For us, the film hit many a home-run. Click here to see our top 5 reasons why.