Mogul Mimi: Mariah Carey Inks Two-Year Deal With Hallmark

Published: Wednesday 25th May 2016 by Sam
mimi-hallmark

Sales of Mariah Carey‘s music may have slowed, but the songbird is accelerating full speed as a media mogul.

It’s been announced that she is building on last year’s partnership with Hallmark, this week signing a multi-year partnership with the network.

Details below…

According to Deadline, the diva has inked a three-picture deal with the channel to “develop, executive produce, direct and co-star in a trio of original movies and compose and produce an original song for each”. This comes after the success of her 2015 Holiday movie ‘A Christmas Melody.’

Per the report, the first project in the new two-year partnership is slated to premiere during the channel’s 2017 Countdown to Valentine’s Day programming event.

In a statement, Michelle Vicary, EVP Programming at Crown Media (Hallmark’s parent company) said:

“We are honored to continue our collaboration with the multi-talented Mariah Carey. It’s rare to work with a talent who can produce, direct, star and also compose original music for a project, and we know she will deliver for our viewers once again.”

Go Mimi!

Between Vegas, touring, and her TV ventures, it’s great to see her not slowing down at such an advanced stage in the game. If anything, she’s doing more (at once) than ever before.

She’s always prided herself on writing her own music, but with sales down (and not just hers), it’s a smart and necessary move to diversify her revenue streams.

Your thoughts?

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  1. #JACKIE May 25, 2016

    Moo is BOOKED this year hunny. Slay.

    • kii May 25, 2016

      Who is that in your Avi?

      • Ciah’s Turtle May 25, 2016

        lol

      • SCREAM QUEENS 2.0 May 26, 2016

        That’s Bryson Tiller!

    • ?+✈=? May 26, 2016

      ???????????????

  2. Stephon Jackson May 25, 2016

    Get money Queen.

  3. IG : @mixedboy May 25, 2016

    #SLAYRIAH get them coins for #DEMBABIES

  4. Authentic May 25, 2016

    Coins Dahling ….?

  5. LmfaoHoe May 25, 2016

    Sam stay throwing salt, yet that royalty check along with All I Want For Christmas checks keep increasing Mimis bank account. When will Sam’s favorites.

  6. DD1G May 25, 2016

    When youre played out and can’t get a hit anymore, take your hasbeen ass to basic cable. Mariah Carey is a washed up old joke. Fitting.

  7. Biting Truth May 25, 2016

    Hallmark is scrapping the bottom of the the barrel with this. Idol showed that Pariah is a ratings flop. No one wants to see her.

    • OMG Logic!!! May 25, 2016

      No. No one wanted to see Idol period. That’s why it’s canceled now unlike Mariah’s tour or Vegas residency.

  8. ???????Chile, take this “Itty Bitty Piggy” to the market and make sure you hold her hand while crossing the street!??????? May 25, 2016

    Good for her! I’m so proud of Legendriah. I have her a pass with that Christmas movie, but for her next projects with the network I NEED for her to DEMAND more black actors are considered for roles, even if she has no control over casting.

  9. XoMoDe May 25, 2016

    Cartoon Network would be more suitable for her.

  10. Gee May 25, 2016

    Collect them checks Mimi

  11. LOL May 25, 2016

    who is watching Hallmark?

    • Stephon Jackson May 25, 2016

      Old people & conservative families watch that channel.

  12. Theman May 25, 2016

    She had the highest watched movie on their network ever. This also diversifies her audience. She still gets tons of cash from her music royalties too. She made a ton of money in Vegas. Don’t forget about her Beacon stint. Mariah is a cash cow. She is brilliant. She appeals to everyone. She was doing shows in arenas/stadiums. She is that chick. When your music and career branches into all demographics, you have so many opportunities. It’s like she’s a new artist. Genius….

  13. Weezy Tha Goat/ Zayn is ? May 25, 2016

    Get them coins Queen. And i just received my Maters in Psychology ????????

  14. Justafan May 25, 2016

    Genius

  15. cocobutta May 26, 2016

    Ladies and Gents presenting to you Mrs Longevity with Relevance!! The Emancipated Icon of Pop vocalist Mariah the Diva Carey.

    You can slip down a mountain but when you pick yourself up, get it together and flourish by standing tall and making the climb to coinsville its something you put some RESPEK on. ?? now I gots to go in my Mariah catalogue and listen to “Bliss” cus just like her voice on that song she’s flying like a bird.

  16. EvilEye May 26, 2016

    Old hasbeen Scarey Carey. Flopping in music wasn’t enough now the photoshop cow is about to belly flop on cable. Haha

  17. Walker May 26, 2016

    *SHRUGZ* Just like I don’t buy this old loons tired sounding music, I won’t be watching her batshit crazy a*** on TV either.

  18. Reddish tran ivy blokz Need UK timely May 26, 2016

    Good for her

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