It’ll take more than unfavourable reviews to sink ‘Suicide Squad’s box office ship.
Slapped, kicked and punched by critics, the movie’s cast undoubtedly spent most of its opening weekend and ducking from and dodging claims that it did not live up to its hype.
Fortunately, even if that is true, its numbers tell a very different story.
Details below…
The movie swept up $135.1 million, seeing it set a new record for August movie releases and outperforming each and every one of Will Smith‘s cinematic efforts to date.
Who the ‘Squad’ had to beat to reach its record?
‘Guardians of the Galaxy’ and the $94.3 million it collected in its opening weekend in 2014.
That isn’t all.
When the movie’s global figures are thrown into the mix, ‘Squad’ arrives at the $267 million point with help from 57 markets.
How much it cost to shoot (and reshoot) the release?
$175 million.
Jeff Goldstein, Warner Bros. distribution executive vice president deduced:
It bested anything that we could have expected. The marketing campaign was brilliant and the performances by the cast, starting with Viola Davis, Will Smith, Margot Robbie and Jared Leto, were just extraordinary. They’re fun and wicked and fans enjoy it.
There’s a major disconnect with between what the critics are saying and what audiences are seeing.