Ratings: American Music Awards Hit All-Time Low

Published: Tuesday 22nd Nov 2016 by Rashad

Not even the combined star power of Lady Gaga, Bruno Mars, Ariana Grande, and Nicki Minaj were enough to save the 44th annual ‘American Music Awards.’

Facing steep competition from Sunday night football, ‘NCIS:  Los Angeles,’ and even the Bruno Mars-featured ’60 Minutes,’ the AMAs may have hit a relative homerun for their host network, ABC, but in the grand scheme of things not so much.

Down from last year’s viewership of 11 million, find out how many tuned in to this year’s showing below:

Via Variety:

….the American Music Awards averaged a 2.4 in the demo and 8.16 million viewers. That was down a nasty 31% from last year’s 3.5 demo rating and 11 million viewers, which itself was down from the previous year.

All was not lost, however.  Per usual, the night’s most talked about performers should expect to see some hefty gains in their respective streaming, digital downloads, and Billboard stats next week (something we’ve already seen with Bruno).  Until we see how everyone else was impacted…

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  1. Fancy BISH November 22, 2016

    Ariana, ha powah lol…NEXT!

    • Maurice November 22, 2016

      yeah, i actually checked the ratings this morning and wasn’t surprised.
      It’s crazy, I used to be so into award shows, now I just watch the performances online.
      I blame Beyonce though. She started this movement of “if i dont win this and that, I’m not performing,” so now I’m under the impression that it’s all fake.

      • Killian November 22, 2016

        Here we go again please get your facts correct and leave the queens name from your mouth…Beyonce just has to be blamed for every Ill in the music industry.Ha!

      • ? November 22, 2016

        I agree with Maurice

      • Um. November 22, 2016

        So I have been out dragging the Republican Party by their toupees for the last few days. I’ve collected several hairpieces. They have to be the dumbest people I have ever come in contact with. This reminds me of them, greatly. Honestly. Truly. We all make connections. That’s how we formulate our thoughts, opinions, and convictions. Though, unfortunately, some of us are limited by our academic inadequacies. The way they connect things is simply fantastic.
        “Trump got elected because Obama was such a horrible president. Because he was terrible, you know what we’re gonna do Billy we’re gonna vote for the billionaire with no government or military experience! That’s what we’re gonna do! We’re gonna go against the establishment Billy and Mr. Capitalistic Billionaire will definitely bring our jobs back from Singapore, you just wait. These liberals are such crybabies, and they don’t like us, so you know what Billy, we are going to protest Starbucks so let’s go buy some Starbucks and have them write Trump on the cup! That’ll show ’em. You know these Hamilton actors are so racist! I was previously gonna consider leaving my farm here in Minnesota to go see it, but just for that, I will NOT go see that show!!!”
        If they were to ever give their input on this Beyoncé/Kanye’s/AwardShowRating situation… I imagine their brains would put together a conclusion just like yours. Identical. I couldn’t imagine being condemned to operate at the bottom of the intellectual scale in such an embarrassing way…

      • Shade November 22, 2016

        Maurice, can you please shut your ugly ass up. Thanks.

      • gina November 22, 2016

        beyonce gets blamed because she’s the biggest fraud this industry has seen since timberlake. even bigger. this pipe dream that her fans have been selling about her being so innocent and humble no longer works. people know she is as fake as the hair sewn to her scalp.

      • Gregg November 22, 2016

        No, Michael Jackson started that….. but honestly there was no one that i wanted to see on there this year…

    • LISA LEVINE November 22, 2016



      • DanYiel Iman November 22, 2016

        Beyoncé is scheduled a winner!! Watch next year she’ll win several awards ✌?️?

    • ? November 22, 2016

      Beyonce Knowles works very hard at preparing her shows and keeping her image and fans cultivated and entertained…all while maintaining some level of humility. One would have to assume this is true, as yhall say she is not good at faking the funk or acting.

      Kanye West is a very annoying stupid man who throws tantrums and acts up to perpectuate this tempermental artistic genius he wants people to believe he is. I think everything he does…includimg his relationships with Amber Rose and Kim are orchestrated. I have never liked him. He is pressed cuz Kim is on a social media black out following her incident in Europe…..so he has to pick up the slack..to keep the 2 of them in the news.

      If i were that Skinny swan looking Taylor Swift, id run up on Kim with my girls and slap her multiple times in the face. She got all disrespectful towards Taylor….but hardly showed that level of moxxy when Amber Rose came for them HARDER….cuz she know the deal.

      Also. I dont believe he has come for Bey…randomly. Just as Bey got JayZ’s blessing to be dragged in Lemonade…im sure the same situation was done here. These people are all about their business and that bottom line.

      • Me November 22, 2016

        Yes!!!!!!!! these sheep kill me believing everything these artist say and do. They don’t realize this is their job, and at times they must pull stunts to keep themselves relevant. Most people on here don’t have a job, therefore don’t understand strategy.

  2. Cinnamon Girl November 22, 2016

    Award shows are fake. The industry is fake

  3. #ispeakfacts November 22, 2016


    She plays a big part in music politics! She gets nominated and win awards she doesn’t even deserve! She’s been doing this for years! Just imagine working hard on something and creating a masterpiece only to be snagged by an artist who feels their entitled to an award bcuz of their name! This is why ppl don’t watch award shows anymore! Every year it’s the same ppl and talent every year! All these talented black artists and only a few get chosen to perform and gets nominated for their work!

  4. justme November 22, 2016

    Why is everyone surprised. There were no big stars there. Beyonce started not to perform because that is what big artist do after some point in there career. But talking about people not showing up where was rihanna she ain’t on tour. Britney spears. What about frank ocean. Alicia keys. Solange. The Hamilton cast. They got most of pop stars right but not the rest. No Carrie this year. So alot of artist chose not to go. So stop blaming Beyonce.

    • iSpeakTruthNoFallacy November 22, 2016

      Rihanna is on set for Bates Motel

    • gina November 22, 2016

      Um, no. beyonce didn’t perform because there were no awards for her to buy. this was a fan voting award show and she can’t buy that.

      • justme November 22, 2016

        That’s a lie. I laugh when ppl say that cuz she has the highest grossing tour of 2016.. Who bought them. What about the album with a 18.99 price tag. Other fans do things for free like voting which gave them this award.

  5. King November 22, 2016

    Every time Beyoncé isn’t at an award show their ratings are down she really power bruh.
    But the show was wack anyway.
    No one was there. However, Gigi hadid did look good tho I didn’t miss her.

    • pat November 22, 2016

      they’re down even when she comes

    • Mark111 November 22, 2016

      Cma awards were the lowest ever. Shut up.

      • LB November 22, 2016

        Yet were the highest in Cma’s history while Beyonce was performing…

  6. iSpeakTruthNoFallacy November 22, 2016

    DUUHHH There was absolutely NO star power in the building. Plus, people don’t want to see 1,000 performances of bubbling under white teeny bobbers hoping to maybe make 100K.

  7. pat November 22, 2016

    the era of the superstar is over…award shows wont be the same anytime soon

  8. daniel November 22, 2016

    that s because queen JLO wasnt there 😉

    • Josh November 22, 2016

      jlo who..? b**** hasnt had a notable hit in decades.. wait no, never

      • Kai November 22, 2016

        Wasn’t she the host last year?
        Now stfu

  9. Josh November 22, 2016

    Ariana winning AOTY over Adele and Beyoncé? No wonder it has an all time low

    • SMH November 22, 2016

      SO then what was the reason for the Country Music Awards having their lowest ratings in decades this year?

      • MLB November 22, 2016

        ratings were down because of World Series game 7

  10. MsYonce November 22, 2016

    Lmaooooo Y’all are obsessed with Beyonce it’s saddd. Y’all really trying to bring up Beyoncé when she hasn’t attended the AMAs in 8 f****** years looool ?????

    • SMH November 22, 2016

      Um no. Obsession is beyonce fans trying so desperately to convince everyone that she doesn’t buy awards & album sales but every other recording artist does.

  11. MsYonce November 22, 2016

    The AMAs is the Adult TeenChoice Awards basically. Also stop saying yalllll don’t khow Ariana won AOTY uh she won because her fans were voting like crazy day and night like they have no lives. Rihanna, Bieber and Selena fans were mad as hell on Twitter cause Ariana won ???. They were voting like fuckinggg crazy ?

    • ?Yellow Diamonds? November 22, 2016

      Highly doubt Ariana has more fans than Justin she payed for it

  12. JOHNVIDAL November 22, 2016

    It´s normal. All the award shows keep losing popularity. Mora than that is that tv ratings keep decresing since there are more and more ways to watch. These shows only get a real BIG ratings boost if it truly is an event. Example 2012 grammys when you had Whitney Houston´s death (no less) and also Adele phenomenon at its peak. No other noticeable ratings boost since then.

  13. leveinard November 22, 2016

    Isn’t this the Awards show that awarded Taylor Swift an award over Michael Jackson the year he died? If so, then what’s surprising about the events failure? The fact the Selena Gomez received an award, let alone was allowed on stage, says all you need to know. Ariana Grande winning over Adele, Beyoncé and Drake and The Weeknd says all you need to know. Perhaps fans have a much greater say than I thought, but I’m still surprised voters would’ve chosen Ariana over the four mentioned above. The only music awards show worth watching, barely, is the Grammys, and even they’re starting to push the limits of mosts’ patience.

  14. SMH November 22, 2016

    I get it. The beyonce fans are basically pisssed because she didn’t buy any awards this year so she didn’t win any. All of a sudden Ariana bought her artist of the year award, but beyonce never ever did. Rihanna, Drake, and all the rest of them bought their awards-but not beyonce, she never buys awards. LMAO. I guarantee all this lashing out at the AMAs wouldnt be happening if she had been front and center this year.

    • LB November 22, 2016

      Why are you still talking about Beyonce tho…

  15. whut November 22, 2016

    I guess everyone forgot this a Fan-voted award show. Thats how the winners were chosen-by the fans. Industry politics weren’t involved here, that’s why beyonce didn’t win anything.

  16. ohh wow November 22, 2016

    i watched cbs… dvr… just now. no amas here. 😛

  17. TAYLOR SWIFTS NUMBER 1 FAN November 23, 2016

    Welll no taylor swift, so hardly surprising.

  18. We Nowqd Redv dimnobut it ash trjoan ivy blobukz Need UK timely Ukuno eremxil November 23, 2016


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