Not even the combined star power of Lady Gaga, Bruno Mars, Ariana Grande, and Nicki Minaj were enough to save the 44th annual ‘American Music Awards.’
Facing steep competition from Sunday night football, ‘NCIS: Los Angeles,’ and even the Bruno Mars-featured ’60 Minutes,’ the AMAs may have hit a relative homerun for their host network, ABC, but in the grand scheme of things not so much.
Down from last year’s viewership of 11 million, find out how many tuned in to this year’s showing below:
….the American Music Awards averaged a 2.4 in the demo and 8.16 million viewers. That was down a nasty 31% from last year’s 3.5 demo rating and 11 million viewers, which itself was down from the previous year.
All was not lost, however. Per usual, the night’s most talked about performers should expect to see some hefty gains in their respective streaming, digital downloads, and Billboard stats next week (something we’ve already seen with Bruno). Until we see how everyone else was impacted…