By the year 2020, the buying power of black people living in America will fly north of $1.4 trillion.
In 2018, the community is set to use that spending power to turn Marvel’s ‘Black Panther’ into one of the highest-grossing movies of all time.
Awesome news below…
The release hits theatres on February 16th and, thanks to support it has garnered from many corners – including black moviegoers – its expected to generate over $100 million in its opening weekend!
‘Variety’ reports…
That would be a similar range to the two most recent Marvel entries — “Spider-Man: Homecoming,” which launched to $117 million in its opening weekend in July, and “Thor: Ragnarok,” which debuted with $122 million on the second weekend of November. Tracking showed total awareness of “Black Panther” at 83%, unaided awareness at 35%, and definite interest at 56%.
Supporting its journey to the top of the box office? Its stars Chadwick Boseman, Angela Bassett, Lupita Nyong’O, Danai Guirra, Michael B. Jordan, Forest Whitaker, Oscar nominee Daniel Kaluuya and Letitia Wright!