H&M Issues Apology For Racist “Coolest Monkey In The Jungle” Ad

Published: Tuesday 9th Jan 2018 by Sam

H&M felt the fire and fury from folk all over the world yesterday when an ad of theirs surfaced featuring a black model wearing a hoody with the words “coolest monkey in the jungle.”

Shocked and dismayed, millions took to social media to express their disgust at the racially insensitivity.

Said critics included The Weeknd, who announced that he’s severing ties with the company as a direct result.

Clearly feeling the sting, H&M have released a formal – longer – statement of apology. Their words below…

Meh. For many this will be too little too late.

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  1. Allure Searles January 9, 2018

    H&m was very wrong for posting a picture with a racist quote like that while the boy was wearing it what were they thinking why did they do that it’s very offensive and disrespectful are they racist? I’m proud or the Weeknd for cutting ties with them they should have known better smh

  2. Coolio January 9, 2018

    They were very wrong for doing such a mess ill be happy when their whole advertsing team gets fired tbh.

  3. Bmcc January 9, 2018

    @ Tgj, exactly. Too little too late.

  4. Fancy BISH January 9, 2018

    Never shopped there and I never will! I’d rather drink Flint Michigan water! The nerve of them to use our beautiful black youth to push their agenda, racism and insensitivity! You might not love them but we do! So kiss my round black assss! Bye! Ciao! Sayonara! Buenas noches! Arrivederci! Duces! Get ta steppin! lmao ?

  5. Hmmm… January 9, 2018

    It is too late. This hoodie shouldn’t have been manufactured in the first place. Putting the hoodie on the black model isn’t the only problem. Coolest m***** in the jungle. What was that even supposed to mean? It’s not like it has a picture of a m***** on it. And the white kid’s hoodie says Survival Expert and Junior Tour Guide and his says… coolest m***** in the jungle. ??? Nah. H&M knew exactly what they were doing and the fact that they waited for the outrage to get too much attention before they decided to apologize is more insulting.

    • DontCryNow October 21, 2018

      The world as we know has compared blacks to monkeys. So the world ASSUME they had racial intentions when this photo was taken. Perhaps HM NEVER COMPARED BLACK TO MONKEYS?

  6. Steven January 9, 2018

    Lol, black folks get offended too easy… it’s a damn sweatshirt…. laughing at ya’ll fools because you took a break from kissing Oprah and beyonce’s ass to cry about H&M… lol #ComedyCentral

    • Jose Suarez January 9, 2018

      Thank you for your opinion you little pink dk troglodyte, or/ you uneducated c*** with no self worth.

      • Jose Suarez January 9, 2018


      • Steven January 9, 2018

        Lol #Triggered

    • Red11 January 9, 2018

      STFU…is that you, S******??

      Your ignorant generalizations of “black folks” always give you away.

      Didn’t Jasmine already tell your busted racist a s s to stop hogging the free computer at the library so other homeless folks could use it!

      • Case January 9, 2018

        I was just going to say that it’s that clown S****** Blonde.

      • Latina chick January 9, 2018

        That Jasmine is the biggest racist fool in the jungle… ????

      • Steven January 9, 2018

        Lol #Triggered

      • Red11 January 9, 2018

        @Latina Chick aka S****** Blonde aka LostOne aka Steven

        The only fool on TGJ is your tired racist a s s. What is your issue with black people??

        Come on…tell us the name of the handsome black top that rejected your DISGUSTING bottom a s s for another handsome black man, or better yet a beautiful black woman!! That’s the ONLY reason I can fathom as to why you’re so stressed and pressed about black people.

      • Steven January 9, 2018

        Lol #Triggered

        Your replies show all of your ignorance… pure comedy

      • Red11 January 9, 2018

        Why the need to respond? Did I touch a nerve? The irony of your comments. #Triggered

    • Fancy BISH January 9, 2018

      Steven, are you lost? Did someone take your meth and self worth? Did Trump America promise your poor assss something it didn’t give to you? Muva Oprah has more money in the crack of her assss than you or your bumpkin family will EVER see! So why are you mad? Use that white skin for something else besides releasing your white trash frustrations on black people! Mama June is waiting at your trailer park with biscuits and lopsided boooty for your desires and pleasures lol ?

      • Steven January 9, 2018

        Lol #Triggered

  7. Incognegro1983 January 9, 2018

    I’m soooo over these million/billion dollar corporation making grave racial offenses, and thinking that a tweet will solve everything. How about a formal press release from H&M? How about a formal apology to the young model who’s face was connected with this nonsense? How about a commitment to being more racially sensitive? How about you put your money where your mouth is?

    I fuq’d with Dove and H&M heavy for years! I’m over both of them now!

  8. January 9, 2018

    Everything will be ok now, this is the game. you can get mad and whatever but it won’t change that fact that everything will be ok now, sad but true.

  9. Cough Cough January 9, 2018

    I’m still shopping there.. period POINT BLANK.

  10. Nforbi Ferdinand January 9, 2018

    You will never see me infant of your shops again.

  11. Krista January 9, 2018

    Disgusting. Shame on you H&M. This was definitely done with some dark intentions.there is absolutely no way this could have been missed from a large corperation like this. Absolutely no logic because people will just boycott you.

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