Drake’s time the Jordan Brand family may be coming to an end.
Why? A potential union with Adolf Dassler‘s ‘Adidas.’
A report on Drizzy’s pocket-pumping plans below…
‘Sole Collector‘ reports that the entertainer is deeply unhappy with Nike-owned entity and is determined to free himself from it to pursue a relationship with Adidas.
Drake is in talks with Adidas for a new sneaker deal, sources tell Sole Collector. There, he would join the likes of other celeb hip-hop endorsers like Kanye West and Pharrell Williams, both of whom have enjoyed design freedom greater than that usually offered in these types of deals. Adidas has bet big on this strategy of creative partnerships, and helped to expand the notion of what can become of rapper collaborations in the process.
News of his plans touch down as he builds new material for his next studio album and makes relatively silent but serious moves towards cinematic glory.