Despite popularising the phrase “on fleek”, the African-American entrepreneur Peaches Monroee is yet to receive her fair share of the cash the likes of Forever 21 & H&M have made exploiting it with their clothing.
How Peaches aims to ensure she gets whats hers?
By putting plans in place to erect a beauty empire she hopes will be powered by the French company Sephora.
Where she detailed her plans?
BET’s ‘I Went Viral.’
So, how does one copyright a phrase they created?
The first step? Register it with the US Patent and Trademark Office.