With little warning Beyonce took to social media Sunday (September 15) to deliver a gift to her beloved fan base (better known as the #Beyhive). Packaged in the form of a behind the scenes ABC special (as we reported here), the diva offered viewers an inside look at the creation of her ‘Lion King’-inspired album, ‘The Gift.’ Zooming to #1 on Billboard Soundtrack and R&B Album charts respectively, the set – kicked off by the anthemic ‘Spirit’ – was lauded by critics for its inclusion of the who’s who of the Afrobeats scene, feminist concepts, and socially conscious lyrics decorated with unapologetic themes of pro-Blackness.
In an effort to show fans how all that magic came to be, the Grammy-winner unveiled ‘Beyonce Presents: Making the Gift.’ Airing Monday (September 16), the special may have given viewers little time to prepare but still managed to hold its own against the night’s many forms of ‘must see TV’ including sports, news, and scripted programming.
Look inside to see just how many people tuned in.
Viewership = 2.49 million
Among broadcast airings Beyonce led the way for her viewership hour. Drawing 2.49 million viewers at 10 o’clock, the special – alongside ‘Dancing with the Stars’ – helped ABC dominated Monday night ratings with ‘reality programming,’ besting the scripted offerings of competitors CBS and CW and the reality show efforts of NBC and FOX.
Curious to see who dominated the competition among cable shows on September 16? Look below to see: