2019 has seen Ciara‘s brand level up in more ways than one thanks to a slew of endorsement deals for big names in fitness, fashion, health, beauty, and more. However, one of the singer’s most celebrated boss moves was a foray into movie and television development – a venture crowned by attaching her name as executive director to Nickelodeon’s ‘America’s Most Musical Family’ (as we first reported here).
A reality music competition, the new series sees 30 families from across the country compete for a $250,000 cash grand prize and recording contract with Republic Records. In addition to production credits, Cici also lines the judging panel alongside David Dobrik and 80’s teen sensation Debbie Gibson.
Upon its premiere on November 1, the Nick Lachey-hosted showing kicked off to a promising start on the critical and ratings front. Details inside:
‘America’s Most Musical Family’
Premiere ratings = 542,000
Although it opened at #50 among cable’s 150 most watched programs on Friday, November 1 (overall), ‘Musical Family’ led the charge for the 7pm hour, coming in at #1 among non-news or sports related programming.
See the full chart below:
[source]
Catch episode 2 tonight (November 8) at 8/7c only on Nickelodeon!
A flop if I’ve ever seen one…
Why do all these shows only hire one black person? Ciara is great but she is the only interesting one out if the 4 celebs booked for this show. I say fire the 3 white people and hire another black celeb, a hispanic celeb, an asian celeb, and one interesting white celeb like Cher.
Facts
Number 50? And u called this a solid start
This is a mega flop.
Any thing Ciara touches turns into a flop.
Ciara is a washed up has been.
It’s only black gays in their 30’s who are still checking for her.
lost all respect for her when she called herself a college grad for attending 4 days of college. What a Lame woman
I hope u catch that new strain of the monster and hurry up and die.
Ummmm, it was the #1 musical show on cable! The highest rated on the network. Huge success! You tried it.
Ciara and her 15 years of success, platinum songs and endorsements has you heated
It was the #1 musical show on cable! The highest rated on the network. Huge success! You tried it.