With one of its leading stars, Tamar Braxton, embroiled in controversy over her highly publicized battles with ex-fiance David Adefeso as well as the show’s network home, weTV (as we reported here), ‘Braxton Family Values’ appears to be suffering residual effects of the drama.
Once the channel’s flagship reality series with season premiere openings of over 1 million viewers, the Thursday unveiling of season 7 (November 5) saw the show – which also stars R&B legend Toni Braxton and her famous sisters Traci, Towanda, and Trina – bow with its lowest Nielsen ratings position yet for its season premieres.
Amid the nation awaiting the official conclusion of the November 3rd presidential election race between Donald J. Trump (R) and Joe R. Biden (D), cable ratings’ tallies were dominated by news stations everyday from November 3 to November 7 when the results were announced.
Coupled with ‘BFV’ stars opting to take a softer promotional rollout for this season’s premiere than seasons past, the aftermath of that combo saw season 7 open to 409,000 viewers and rank #81 among the day’s 150 top rated cable programs. The figures mark less than half of last season’s 2018 premiere.
Look below to see how season 7’s debut compared to other BFV season arrivals:
‘Braxton Family Values’ Premiere Ratings
Season 1: 1.25 million
Season 2: 1.18 million
Season 3: 1.01 million
Season 4: 1.22 million
Season 5: 840,000
Season 6: 920,000
Season 7: 409,000
Here’s hoping the show can rebound to its former viewership glory now that the heaviest of election coverage is behind us.