Lifetime delivered a ratings double knockout thanks to TD Jakes Enterprises, which acted as the producer for two movies for the women’s network: ‘Lust’ (starring Keri Hilson) and ‘Envy’ (starring Serayah).
Both productions served as film adaptations of Victoria Christopher Murray books of the same names and launched back-to-back weekend premieres as part of the channel’s ‘Seven Deadly Sins Story’ franchise.
First boasting a ratings win with the critically acclaimed ‘Lust’ (April 10), ‘Envy’ – which also starred GRAMMY winning singer-songwriter Kandi Burruss, Da Brat, DC Young Fly, Donovan Christie Jr., Gregory Alan Williams, Clifton Powell and ‘The Game’ star Hosea Chanchez – followed with even higher viewership!
See the numbers inside:
Viewership: 1.07 million
Among all scripted programs that aired Saturday (April 17), the movie raked in over 1 million viewers at its premiere airing – making it the #1 scripted program of the day. Among all broadcasts – reality, news, and sports programming included – ‘Envy’ landed at #5.
The win comes just a week after its predecessor, ‘Lust’ (which also starred singer-actor Tank, singer-actress Letoya Luckett, ‘Little Women’ star Ms. Juicy, Perri Camper, and veteran actor Clifton Powell.), ranked #2 among all scripted programs that aired on Saturday (April 10) when it courted right under 900,000 viewers at its premiere airing.
Apparently they don’t do much advertising for these movies had no idea they were coming. Hopefully I can catch it on the app.