Lifetime delivered a ratings double knockout thanks to TD Jakes Enterprises, which acted as the producer for two movies for the women’s network: ‘Lust’ (starring Keri Hilson) and ‘Envy’ (starring Serayah).
Both productions served as film adaptations of Victoria Christopher Murray books of the same names and launched back-to-back weekend premieres as part of the channel’s ‘Seven Deadly Sins Story’ franchise.
First boasting a ratings win with the critically acclaimed ‘Lust’ (April 10), ‘Envy’ – which also starred GRAMMY winning singer-songwriter Kandi Burruss, Da Brat, DC Young Fly, Donovan Christie Jr., Gregory Alan Williams, Clifton Powell and ‘The Game’ star Hosea Chanchez – followed with even higher viewership!
See the numbers inside:
Viewership: 1.07 million
Among all scripted programs that aired Saturday (April 17), the movie raked in over 1 million viewers at its premiere airing – making it the #1 scripted program of the day. Among all broadcasts – reality, news, and sports programming included – ‘Envy’ landed at #5.
The win comes just a week after its predecessor, ‘Lust’ (which also starred singer-actor Tank, singer-actress Letoya Luckett, ‘Little Women’ star Ms. Juicy, Perri Camper, and veteran actor Clifton Powell.), ranked #2 among all scripted programs that aired on Saturday (April 10) when it courted right under 900,000 viewers at its premiere airing.