The 93rd Academy Awards may have left tongues wagging due to its moving musical performances, shocking snubs, and celebrated wins Sunday (April 25), but updated Nielsen reports reveal the ceremony itself was far from a winner (on the ratings front).
Courting a considerable drop in viewership from last year’s numbers – which were named the show’s lowest in its televised history – the nearly four-hour hostless affair pulled in even lower figures with its 2021 showing.
See the numbers inside:
Viewership: 9.85 million
The delayed 2021 Oscars, which aired almost two months after its original expected date, boasted a viewership of 9.85 million. This sum marks a 58.3% drop (approximately 13.75 million less viewers) from last year’s ceremony.
“Breaking from decades of Oscars tradition, Best Picture was announced before Best Actress and Best Actor were awarded. Though the first wave of ratings numbers do not include a specific breakdown, it is believed this could have resulted in an exodus of viewers prior to the ceremony’s conclusion.
ABC is locked into a contract with the Academy of Motion Picture Arts and Sciences that costs roughly $75 million per year and runs through 2028. Though the show still generates strong ad revenue ($129 million last year), the precipitous drops don’t bode well for future success.”
Update: Despite the revised final viewership total rising to 10.4 million, the 93rd annual Academy Awards remains the ceremony’s least viewed televised edition.
Who even has cable anymore? Lmao
The fact is people are not interested in most of these modern celebrities. Many of them do not generate public interest. Hollywood’s influence is dying. So now they are race baiting for for views & that’s not working either.
“Breaking from decades of Oscars tradition, Best Picture was announced before Best Actress and Best Actor were awarded.”
Whose idea was this?
Best picture is the last award presented and that closes the ceremony.
The aura of celebrities is lost thanks to social media
If I want to see my favourite actor or actress all o need to do is go on Instagram.
Even actors and actress that dont have official accounts, there are stan accounts and update accounts of these stars that update everybody on their every move.
People are tired of all their favorite shows becoming too politicized.
That’s what it is plain and simple.
This is every awards show, every year. Who cares?
People complains about diversity but when they give us that, they are ignored. That’s what you get today.