Since its launch in 2011, ‘The Voice’ has been a ratings juggernaut for NBC.
Indeed, such has been the success of the show that it’s been airing two seasons a year from its second year on air.
However, today it’s been announced that the talent search will be returning to a once-a-year format.
Find out why below…
In unveiling its Fall schedule, NBC revealed that the incoming 21st season of ‘The Voice’ will herald a new era.
Beyond onboarding its biggest steal yet in Ariana Grande, the season will be the first in almost ten years to not be followed by another season in March of the following year.
Per execs, it’s being done to “eventize” the competition.
Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, said:
“Going into the 21st cycle in the fall, The Voice remains one of the most popular shows on television and we want to keep it that way. We want to eventize this iconic series. We think The Voice will be on NBC for a very long time to come and we believe the best way to protect the brand, while also superserving fans is to produce one amazing cycle this year.”
We’re here for it.
It goes without saying that the show is a consistent performer commercially, hence the annual practice of squeezing as much out of it as possible.
That said, perhaps in pivoting to a once-a-year format, there’ll be a better chance of the talent actually getting having a chance to thrive post-show in the music industry.
In any case, season 21 of ‘The Voice’ premieres in the Fall with coaches Ariana Grande, Kelly Clarkson, John Legend, and Blake Shelton.