Not even the combined forces of Beyonce, Cardi B, Megan Thee Stallion, Taylor Swift, Dua Lipa, and Billie Eilish were enough to save this year’s Grammys from failing to attract viewers.

Early Nielsen ratings reports indicate a low tune-in for the Trevor Noah-hosted affair, which aired live Sunday night (March 14).

Indeed, despite boasting a slew of historic highs and unprecedented wins, the 63rd edition of music’s biggest night courted its lowest viewership figures ever – over 50% less than last year’s.

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Doja Cat may have rendered one of the 2021 GRAMMY’s most epic performances Sunday night (March 14), but the rising Rap diva – who was nominated for three awards – went home empty-handed.

As fans continue to cry foul over her unceremonious shut out, there’s one detractor who isn’t exactly bummed she lost:  fellow femcee Azealia Banks.

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Drake‘s dominance has long been undeniable and the Canadian MC has re-affirmed that in earnest.

For, this week he has made history on the Billboard Hot 100. 

Full story below…

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African giant Burna Boy left a formidable footprint on the 2021 GRAMMYs.

For, beyond rocking the Premiere Ceremony with a rousing medley, the Nigerian hitmaker took home the award for Best Global Music Album for his Diddy-produced LP ‘Twice As Tall.’

The performer’s seismic GRAMMY win comes on the heels of sold-out shows worldwide, a growing collection of classic jams, and a widely-praised contribution to fellow winner Beyonce’s compilation album ‘The Lion King: The Gift.’

That Grape Juice was on-hand at this year’s ceremony and caught up with the superstar who opened up about what the major achievement means to him and the African continent more broadly.

Check out chat with Burna above and be sure to let us know…

Your thoughts?

The 2021 GRAMMYs may have delivered a number of stunning wins, jaw-dropping snubs, and high octane stage performances, but few are getting the chatter given to Dua Lipa.

In addition to nabbing a victory in the Best Pop Vocal Album category for her sophomore LP, ‘Future Nostalgia’ (which marks her third GRAMMY win overall), Lipa left tongues wagging after her spirited stage showing – performing a medley of her hits ‘Levitating’ (alongside rapper DaBaby) and ‘Don’t Start Now.’

Viewers were particularly drawn to the latter portion of the medley it seems as the tune has popped to the top of Pop iTunes!

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Welcome to the latest
TGJ Roundtable!

Over the years, That Grape Juice has established a distinguished voice that – whether loved or loathed – sparks discussion, debate, and on occasion drama!

Though comprised of seasoned writers who share a similar outlook on Urban Pop culture, the idiosyncrasies of the TGJ team members often lend for quite heated debates “behind the scenes” about the hottest topics.

Now, we give you a front-row seat to the show. In a format similar to ‘The View’ or ‘The Real’, TGJ editors – Sam, Rashad, Joe, and Ryan – get real in a very candid way.

Today’s roundtable topic asks each anchor their thoughts on the…

GRAMMYs 2021

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Kanye West may have made headlines last year for urinating in one of his GRAMMYs (click here to read more), but apparently the shocking act didn’t piss off the Recording Academy.

Just four years after setting the record for “most nominations with no wins in a single night” (among males), the rapper-producer extraordinaire now boasts ownership of a historic total of golden gramophones.

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She may only be 19-years-old, but serial hitmaker Billie Eilish is already well acquainted with GRAMMY history books.

Last year, the ‘Bad Guy’ beauty swept the ceremony with wins in the Best New Artist, Record of the Year, Song of the Year, and Album of the Year categories (as we reported here).  This year, she made history by becoming the youngest person to ever nab a win in the Best Song Written for Visual Media category.

Now, thanks to a second consecutive Record of the Year win, she’s penciled in history books for yet another feat.

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The 63rd annual Grammy Awards provided many notable moments courtesy of the host of music stars who took to the stage.

Now, after show-stopping performances from Taylor Swift, Dua Lipa, BTS, Cardi B, Megan Thee Stallion, and more (click here to watch), see who walked away with the show’s biggest star – its coveted trophies!

The full and historic list of 2021 GRAMMY winners awaits below…

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Jhené Aiko had the comeback year many artists only dream about.

Counted out by many after the commercial failure of her sophomore album, 2017’s ‘Trip,’ the R&B diva bounced back better than ever with 2020’s ‘Chilombo’ – the year’s best-selling R&B project.

Spawning 4 Platinum singles in the process, the LP – thanks to a little help from its deluxe edition – also boasts becoming the beauty’s first Platinum-certified album in the United States, a measure that denotes sales equivalence of 1 million in the country.

With all those brag-worthy stats to its credit, fans and industry analysts alike were sure the LP would land at least one of the three GRAMMYs it was nominated for at the 2021 ceremony – especially after she hosted one of the event’s pre-shows.

Unfortunately, such was not the case.

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In 2016, Taylor Swift made GRAMMY history when she scored her second Album of the Year win – that time for her blockbuster 2014 LP, ‘1989.’

Joining an elite group of acts who have won the night’s most prestigious honor more than once over their respective careers, Swift became the first female artist to win the gold more than once as a lead performer (following career wins from Norah Jones, Lauryn Hill, and Alison Krauss who had previously won multiple times as performers, producers, and/or songwriters).

Fast forward to 2021, Swift can now boast sole ownership of the most Album of the Year wins among female acts as the main credited performer, songwriter, and producer as she’s won the golden gramophone again!

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Beyoncé may have entered the 63rd annual GRAMMY Awards as the night’s most nominated act, but she’s leaving it as the most-awarded singer in history.

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