TikTok has not only proven itself a great promotional tool for new music over the years but also a powerful mean to introduce younger generations of music lovers to the hits of yesteryear.
And while many acts can attest to the platform’s commercial potency, the most astounding recent example comes courtesy of ‘Sure Thing‘ – the 2011 breakout single of R&B crooner Miguel.
Catapulted to viral status on the app thanks to users incorporating clips of the Happy Perez-produced track on their videos, the awakened exposure has led to impressive sales and streaming gains of the 3x Platinum track.
So much so, ‘Sure’ appeared on the refreshed Hot 100 – leapfrogging over some of the day’s biggest hits from the likes of Taylor Swift, SZA, Drake, and other current-day hitmakers.
Details inside.