Saweetie surprised her fans, affectionately called the #ICYGang, on Valentine’s Day with the unveiling of her latest single, ‘Closer.’
Enlisting GRAMMY and Academy Award-winning songstress H.E.R. to assist, the SupaKaine-produced bop got nothing but love from both acts’ devoted fan bases – a reception reflected on this week’s Hot 100 as the tune premiered at #89.
In an effort to get it to higher heights on the hit list, Saweetie’s already hit the promo trail running in its support. The latest of such ventures is a peek behind the scenes at the creation process of the tune’s Hannah Lux Davis-directed visual.
See how the GRAMMY-nominated rapstress and co. took flight on the airline-inspired music video: