Hitmaker Naughty Boy has crafted smashes for the likes of Beyonce and Sam Smith. Now though he’s expanding his focus to the talent of tomorrow.
The 33-year-old Londoner has teamed with Shake Shack and Monster Products to launch an innovative campaign designed to discover creatives from the across the spectrum. Singers, songwriters, producers – Shack Sounds is open to all.
Unsigned artists and talent between the ages of 16-35 years old are invited to enter their music for a chance to enrol in the program. Naughty Boy will then select five finalists who he will nurture and develop in preparation for their live performances.
We caught up with the the star to discuss the project, his work with Beyonce, shaking things up on Cheryl‘s upcoming album, his own LP ‘Bungee Jumping,’ and much more.
Head below for our chat with Naughty Boy…