Katy Perry‘s Big Brother style ‘Witness‘ live stream was a roaring success.
For, though its campaigns singles failed to fly, the stream itself was viewed by 49 million people during its four-day run.
Fuelled by her tell-all therapy session, a conversation on race with Caitlyn Jenner and an analysis of her videography, the stream was launched to serve as an alternative (and perhaps safer) means of promotion following controversy she faced over her alleged use of the N-word.