Despite Katy Perry‘s heartiest efforts, the world watched on as her ‘Witness’ album quickly tanked post arrival.
Unwrapped last month without the padding of a preceding hit, the set premiered with 180k Sales-Plus-Streaming units. A figure that is by no means “bad,” but one that would go on to prove front-loaded.
Because in the time since, total sales of the LP have been stuck hovering at the 230k+ mark.
Worst still, the project has vanished from the US iTunes 100 suggesting a bounce-back is unlikely.
Undeterred, Perry is readying the video for ‘Swish Swish’ – her collaboration with Nicki Minaj.
Some are scratching their heads given that the song was first heard way back in May. But, with ‘Witness’ not being a buffet of obvious singles, it appears Perry is shooting her shot with her most plausible option.
Taking to social media, she teased its video. Peep the pic and caption below…
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