For music’s upper echelon, traditional roll-outs are becoming obsolete. Indeed, in their place are releases that aim to top each other by way shock, awe, and decisive points of difference.
The Weeknd takes on this memo for new album ‘Starboy.’
Due in stores this Friday (Nov. 25th), the LP is preceded by its title track, a slew of others, and now a mini-movie named ‘MANIA.’
Unveiled moments ago, the moody 12-minute special features material from the LP; a move designed to spotlight the music in a manner different from the “usual.”
Will Abel have a seat at the table with chart titans after this? Watch below and let us know…