From The Vault journeys back to 2008; a time when a newcomer with an eccentric style was morphing into the definitive “one to watch”. Today’s pick comes courtesy of Lady Gaga and her monumental smash, ‘Poker Face.’
Like the bulk of its parent album ‘The Fame,’ ‘Face’ was helmed by the mighty RedOne and saw Gaga proudly broadcast how much of a bluffing master she is.
It was serviced as the second single from the LP and just like its predecessor was a worldwide phenomenon – peaking at #1 not only in the US but also in the UK, France, Australia, Canada, and more.
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Directed by Ray Kay and Anthony Mandler, the song’s visual was – for many – the first time the “Gaga” proposition was presented in all its glory: creative scenography, edgy concepts, high fashion, and MTV-style choreography.
The single’s success is undeniably synonymous with its video, which earned the entertainer a whooping four MTV Video Music Awards nominations. Deservingly so.
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Talents like Gaga appear so infrequently that we’re not sure there has been an act as striking as her since her arrival. With towering high highs and challenging lows, Ms. Germanota has bagged herself a storied career in a mere 7 years. And, from where standing, we feel there are many more exciting chapters yet to be written.
Will LG5 be the era that turns it all around for Mother Monster and sees her regain her throne as the leading lady of Pop? We heartily hope so.