Despite a series of false starts and lukewarm received singles, Gwen Stefani‘s celebrity (see:  highly publicized romance with country singer Blake Shelton, stints on ‘The Voice,’ divorce, and more) is proving itself fuel enough to launch her third album ‘This Is What the Truth Feels Like.’

Yet, while early predictions had it the pop/ska-soaked set would lend Gwen her lowest first week sales to date, they also reported she’d lead next week’s Billboard 200 with album equivalent sales of 68,000-73,000.  Ousting ‘Work’ wailer Rihanna from the top spot, refreshed reports indicate Stefani will steal the #1 position with an amount even higher than previously projected.

Find out her new predicted sum below:

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Readers of That Grape Juice know what avid music lovers we are – especially of hits past.

So, as our retrospective features ‘From the Vault’ and ‘TGJ Replay’  allow us the chance to re-spin the gems and jams of yesterday of one artist, our newest feature Chart Rewind – a variation of our current Retro Rewind assay – accedes salutes to an entire era of music history.

This week we jet back to 2011 to recount the then-history making reign of ‘Born This Way’ – the leading single from Lady Gaga‘s highly anticipated sophomore album of the same name. Giving the singer her third chart-topper on the Hot 100, ‘Born’ debuted at #1 with a whopping 448,000 sold its first week.  Temporarily giving Gaga claim to the ‘best-selling first week of any single by a female’ title (later broken by Taylor Swift), the tune would go on to dominate the Hot 100 for an impressive 6 weeks from late February to mid-April 2011.

Despite spurring much chatter with its controversial video and later inciting a feud with Queen of Pop Madonna for claims of ‘copying’ and being ‘reductive’ in nature, ‘Born This Way’ remains a fan favorite of Gaga and one of her most successful releases to date.  According to Billboard, the song sold over 4 million copies to date in the U.S. alone.

Tuck in below to relive the magic of ‘BTW’ and see where some of your other faves from the day landed on the Hot 100 this week in 2011…

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While rumors of a feud with former tour mate Justin Bieber brew, donut-licking diva Ariana Grande appears to have left a sour taste in the mouth of yet another multi-talented musician.

Indeed, just a year after being slammed for claims of copycatting, now British producer Mura Masa is coming forward with allegations of infringement against the songstress.  Asserting her new song ‘Be Alright,’ the follow-up to her most recent top 10 hit ‘Dangerous Woman’ (from her third album of the same name), is a ‘rip off’ of one of his better known tunes, ‘Firefly,’ the producer got her faithful #Arianators all riled up with his short, but not-so-sweet tweets.

Hear the tunes below and compare:  did Ari jack Masa’s tune?  We await your weigh in…

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Have you been in serious need of a Mimi Faust, Karlie Redd, Rasheeda, or Joseline Hernandez fix?  Well, if you’re like us, you answered that question with a very loud “yes.”

Thankfully, VH1 is revving up the ‘Love & Hip Hop:  Atlanta’ promo for its highly anticipated season 5 premiere.  Blasting onto televisions April 4th at 8/7c, tuck in below to get your ratchet reality appetite its wettest and find out the latest happenings of the Atlanta gang of #LHH…

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K. Michelle just may have ‘More Issues Than Vogue,’ as her new album (in stores today) suggests.

Indeed, while it’s been awhile since she has been engrossed in a highly publicized beef (see:  Azealia Banks, Tamar Braxton, SWV’s Coko, Jaguar Wright, and more), now it seems the ‘Love & Hip Hop’ beauty has hopped back to the top of headlines for a very public slamming of fellow R&B powerhouse Kelly Price.

Calling the ‘As We Lay‘ songstress an ‘ugly demon,’ Michelle took to radio today to discuss the details of her not-so-publicized (until now) beef with Price.  While dishing, she also casually mentioned that…umm…Beyonce‘s new album will drop tonight.

Get into (what we hope) is exciting news below:

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Nick Jonas is embracing his sex symbol status for his sophomore season.

After premiering new single ‘Close’ this morning, the Pop pin-up has wasted no time unwrapping its accompanying video…and it’s a scorcher.

The crooner strips down to his bare essentials as he draws on his acting experience for a synchronised role-play of the song’s lyrics.

Watch the steamy showing below…

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All roads lead to March 25th (today) for three of today’s most celebrated Urban pop acts – Zayn Malik, K. Michelle, and Anthony Hamilton.

Collectively stiffening competition for the existing heavyweights on the Billboard 200, the trio are set to unlock the gridlock Rihanna, Justin Bieber, and Adele have had on the upper rankings of the album charts since the beginning of the year (read more on that here).

With stakes high for different reasons per player, tuck in below to tell us:  who are you buying?

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Lil Kim has sharpened her creative tools and is ready to carve out a new lane for herself this year.

Yes, that’s right…her brand new body of work is on the way.

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Over two months after officially unveiling the tune, K. Michelle finally gifts fans with a visual to accompany her well-received ‘Not A Little Bit.’

Lifted from her tertiary release, ‘More Issues Than Vogue’ (in stores today), the Southern songstress has been hot on the promo trail in support of the project with spot tour dates, endorsement deals galore (including some placements seen in the video), and so much more.

Now, with hopes to amp up buzz around the release, the follow-up to 2014’s ‘Anybody Wanna Buy A Heart,’ Michelle is hoping a peek at the video for ‘Little Bit’ will make you a little bit more anxious to buy her latest offering.

It definitely did the trick for us.  See it below:

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Nick Jonas is back with a new jam.

‘Close’ was uncaged moments ago and serves as the lead release from the crooner’s second studio album ‘Last Year Was Complicated.’

Due June 10th, the set (which features the likes of Big Sean and Ty Dolla $ign) will be the first commercial test of sorts to see if the pin-up can capitalize on the immense success he enjoyed with ‘Jealous’ and its aftermath.

To aid his cause, he has recruited Swedish star Tove Lo for ‘Close.’

Is a bop that’s destined to blow up?! Listen below and let us know…

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The day has come for Zayn Malik.

Debut solo album ‘Mind Of Mine’ has marched into stores and is poised to sell north of 200,000 copies.

With today’s streaming age in full effect and on-demand plays now a factor in chart placements, the former One Direction singer is harnessing his power in that realm by unveiling the video for promotional song ‘BeFoUr’ (his spelling not ours).

Grittier than previous efforts ‘Pillow Talk’ and ‘It’s You,’ the visual pays aesthetic homage to his British beginnings.

Watch below…

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Billboard belle’s Fifth Harmony are blazing the promotional pavement in support of new single ‘Work From Home.’

Their latest stop to plug the cut was the ‘Jimmy Kimmel Live’ stage moments ago, where they scorched with a creative rendition of the song.

Recreating its Director X video in a live setting, the group showed up and showed out.

Watch below…

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