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Over the last seven years, That Grape Juice has established itself as one of the net’s most renowned sources for Urban Pop music. Indeed, it’s become trademark for us to shine light on artists – both known and on the rise. This week sees us spotlight the latter, as we kick off the first ever Freshly Squeezed Week.

Each day of this week has seen us introduce a talented new name and today sees us conclude with rapper…Shawn “EROCK” Sutton!

Though new on the music scene, the Brooklyn bred talent is no stranger to the spotlight. Indeed, his striking look caught the eye of many a modelling agent – who went on to book him in campaigns for the likes of Givenchy, Ted Baker, and most recently Rihanna‘s River Island clothing line.

What’s more, he’s starred in music videos by both Kelly Rowland (‘Motivation’ and ‘Ice’) and Beyonce (‘Superpower’).

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However, standing beside stars has only motivated EROCK to intensify the brightness of his own. As such, he’s pressing on full-fledged with his foray into the world of Hip-Hop.

Odd to some (see: model-turned-MC), rapping is by no means a new phenomena for the lyricist – who’s been rhyming since he was 16-years-old.

Keen to share his calling with the masses, EROCK serves up ‘The Runner’ as his debut effort. Flavorsome, yet hard-hitting, take a listen below…

Your thoughts?

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Elle Varner pays tribute to slain teenager Mike Brown today, honouring the deceased with a peaceful protest number named ‘One Love.’

She explains:

“Over the past few tumultuous days I have prayed long and hard for Mike Brown’s family, the people of Ferguson, and the families of many others we have lost due this horrific death pattern. With persistence, strategy, and intellect, we can not only obtain justice for Mike Brown but we can effectuate changes that will prevent these things from happening again!”

Her wise words below…

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The ‘Toronto Raptors’ have been fined $25,000 for remarks made by their official ambassador Drake, accusing the performer of breaking a rule put in place by the National Basketball Association.

What went down?

Full story below…

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Ariana Grande‘s omnipresence these days is undeniable. From radio to TV to iTunes, the 21-year-old sensation has emerged as the industry’s definitive breakout star.

It’s fitting, then, that the promo campaign for her new album ‘My Everything’ has carried her to the front of Billboard magazine’s latest issue.

As well as posing it up, the songbird also opens up about some of her biggest inspirations.

Full story below…

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Keyshia Cole is set flood the mediascape in the months ahead.

For, not only will her new BET show be kicking off on September 2nd, but her sixth studio album ‘Point Of No Return’ will be following shortly after.

Details below…

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With Chris Brown‘s ‘New Flame’ burning it’s way up the charts, what time is better than the present to unleash the video for the Usher and Rick Ross assisted cut?

Check out the video for the ‘X’ cut below…

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Ariana Grande has titled her new album ‘My Everything’ and it appears the inspiration must have been the iTunes charts. Because, as at writing, the singer has three songs in the top ten of the US tally and a fourth sitting just outside at #11.

The 21-year-old’s dominance serves as quite the coup for the LP, which hits stores on August 25th and has thus far spawned hits ‘Problem’, ‘Break Free’, and most recently ‘Best Mistake’.

Continuing her tried and tested previewing of the project, Grande took to Instagram moments ago to give fans a sneak peek at another new song. This time it’s ‘Break Your Heart Right Back’, which she says was inspired by an ex-boyfriend she “99%” believes cheated on her with another guy.

Take a listen below…

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Viacom enlists Rap royal Nicki Minaj to aid in its ‘VMA‘ promo efforts this month, calling on the star to shoot a number of ads launched to build momentum for the award show before it airs live on MTV!

How she fares in these commercials? Pretty well, showcasing her humorous side “Dave Skylark’s Very Special VMA Special” alongside Iggy Azalea, and teasing her performance at the ceremony in a 21 second piece billed ‘Nicki Minaj Wants Her TV.’

Why these couldn’t have come at a better time for the lyricist? Her new single ‘Anaconda‘, which has helped score yet another chart record before the release of its supporting music video!

‘Pink’ promo below…

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Chris Brown is hitting the road and bringing Trey Songz with him.

For many, the R&B chaunteurs have been billed as rivals. However, the pair are gearing up to put on united front on tour this Fall.

Details below…

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All roads lead to the 2014 MTV Video Music Awards for Urban-Pop outfit Fifth Harmony.

The Epic Records quintet have been gaining ample traction with their boisterous new single ‘Bo$$’, which they’ll be performing on the pre-show of Pop music’s biggest calendar night.

Parallel to ‘Bo$$” ascent has been buzz about the title track of their debut album ‘Reflection’. And with good reason; it’s an almighty bop!

The group, which is composed of Normani, Lauren, Dinah, Camila, and Ally, performed an acoustic version of the track during the launch of their new Wet Seal clothing line at Westfield Plaza Bonita in California this week.

Check it out below… 

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‘Pix11 News’ had the pleasure of catching up with Ciara this morning, sitting down with the ‘Hotline’ performer to discuss the recent arrival of her first child and a career that’ll soon serve up a brand new studio album.

Hit the play button to catch their convo in full, below!

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Iggy Azalea rocked the ‘net yesterday when the video for her latest single ‘Black Widow’ debuted.

Boasting a ‘Kill Bill’ theme and ample theatrics, the cinematic clip – which features British chart-topper Rita Ora – is already being hailed by many as one of the year’s finest visual offerings.

Now, by way of MTV‘s newly re-launched ‘House of Style’, Azalea takes fans behind the scenes to see how the action-packed vid was pieced together.

Check it out below…

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